Country overview: Bosnia and Herzegovina

Country overview: Bosnia and Herzegovina

Hello everyone,

first of all, we hope you had nice and joyful Christmas, filled with love and positive vibrations and we would like to show you our enormous appreciation in regards of our cooperation. Thank you for being part of our network!

We hope that upcoming year will bring us a lot of new opportunities and that our cooperation will be even stronger and more profitable in all ways.

In case you are still not a member of our network, don’t miss a chance to join us and taste the profit new business year is bringing us.

Now, let’s get back to the topic of this blog post, which is actually the last one in this year.

We are assuming that you have already heard of Bosnia and Herzegovina in context of ex-Yugoslav wars. Wars are however, ugly and not so pleasant to write about, so we decided to show you in short a little bit different perspective of Bosnia and Herzegovina and other facts you might want to learn about, in regards of promoting offers on this market.

Bosnia is rich with Balkan colorful culture, history and most important outstanding landscapes. If you want true unspoiled nature, Bosnia is a place to visit for sure.

In regards of marketing insights for this region, let’s start with some general facts like usual:

General facts
  • Bosnia and Herzegovina is a country on the Balkan peninsula in southeastern Europe.
  • Population of Bosnia and Herzegovina, as reports from 2016. are showing is 3,861,912.
  • Sarajevo is the capital and largest city.
  • Bordered by Croatia to the north, and west; Serbia to the east; Montenegro to the southeast; and the Adriatic Sea to the south, with a coastline about 20 kilometers (12 miles) long surrounding the town of Neum.
  • Bosnia and Herzegovina is home to three ethnic “constituent peoples”, who are Bosniaks, Serbs and Croats, plus a number of smaller groups including Jews and Roma.
  • Official languages are Bosnian, Croatian and Serbian.
  • The Bosnia and Herzegovina Convertible Mark is the currency of Bosnia and Herzegovina. The currency code for Convertible Mark is BAM, and the currency symbol is KM.


Internet usage

Latest reports are showing that there are 2,343,255 internet users in Bosnia and Herzegovina, which makes (64.81%) share of Bosnia and Herzegovina population and (0.1 %) share of World internet users.

Dividing internet usage into age groups gives a better picture of the Bosnian market – (95%) of 16-24 year-old’s, (90%) of 25-34 year-old’s, and (85%) of 35-44 year-old’s use internet daily. The older generations also use internet regularly with 45-54 year-old’s and over 55’s showing a (73%) and (65%) daily penetration rate, respectively.

Researches have shown that almost all internet users use internet on a daily basis, mostly for the following purposes: social networks, web search, e-mail, entertainment, work, learning via internet and buying.

Top sites

As SimilarWeb report is showing TOP 10 visited sites in Bosnia and Herzegovina are:

Desktop vs Mobile vs Tablet share

Desktop vs Mobile vs Tablet Market Share in Bosnia And Herzegovina in November 2017 was: Desktop (50.93%), Mobile (46.01%) and Tablet (3.06%).

Browser Market Share

Browser Market Share in Bosnia And Herzegovina in November 2017 was: Chrome (74.81%), Firefox (8.22%), Safari (5.16%), Android (2.87%), Samsung Internet (2.66%), Opera (2.12%), Other (4.16%).

Operating System Market Share

Operating System Market Share in Bosnia And Herzegovina in November 2017 was: Windows (47.6%), Android (43.38%),  iOS (4.63%), OS X (1.57%), Linux (0.69%) and Other (2.13%).

Social Media Stats

Social Media Stats in Bosnia And Herzegovina in November 2017 were: Facebook (97.14%), YouTube (1.16%), Twitter (0.64%), Pinterest (0.4%), Instagram (0.4%), Reddit (0.14%) and Other (0.12%).


Online buying in Bosnia and Herzegovina

Few years ago, online buying in Bosnia and Herzegovina was not on such a high level of development as it is the case in some other European countries, but situation is changing from day to day, as internet usage is raising.  The frequency of online purchases in Bosnia and Herzegovina is slightly lower than in Croatia or Serbia, but it is still on satisfying level.

(90%) of online buyers in Bosnia buy via desktop, a stark contrast to the amount of smartphone (6%) and tablet (4%) buyers.

Many Bosnian internet users (65%) have paid to download or access some kind of online content from the internet including music, software, and apps as the most popular contents. For the methods of online content access, the majority of the internet users pay for subscription services (23%), versus downloading an individual file (16%), or accessing streaming content (8%).

Delivery and paying methods

Most online consumers in Bosnia and Herzegovina like to pay with cash on delivery. This method, shortened as COD, has a (60-70%) share in this country  and is therefore the most popular payment method in Bosnia and Herzegovina. Credit cards (around 25%) and (5-15%) are other popular online payment methods.



Why to start promoting Zetaniche offers in Bosnia and Herzegovina?
  • Various offers in most popular categories,
  • Low competitive GEO,
  • COD preferable model of the delivery.

So, to sum up, there is no doubt that a lot of money can be made in this GEO. Most likely right now is the best time to JOIN OUR NETWORK and get started with our most wanted Bosnian offers, while the market is relatively not that competitive!

Zetaniche is adding new GEO’s and offers on a weekly basis. Subscribe to our newsletter and always be the first to take advantage of our uprising trends!

You need help with something? Skype us at aff_zetaniche or email us at !


Zetaniche team.

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