Country overview – Croatia
Hello our dear affiliates and the ones who are ready to become part of our fast growing network,
As we started series of posts dedicated to countries in which we are operating and offering some of the most popular market’s offers at the moment, we have decided to share with you some more information about Croatia this time.
Continuing in the same good and interesting rhythm, firstly, we would like to provide you with some interesting facts about Croatia. We believe there are a thousand and one reasons to fall in love with Croatia. Right from the rich history of Balkan, sun-kissed coast, wonderful architecture, numerous dreamy island, delicious cuisines and some of the best wines on the planet – Croatia has everything!
Did you know that one of the popular HBO series “Game of Thrones” was filmed in Dubrovnik, on the Croatian coast?
I’m sure you like these series as much as we do, but let’s get back to information that can be useful for you in regards of promotion our numerous Croatian offers.
- Croatia is a country situated at the crossroads of Central and Southeast Europe, on the Adriatic Sea, with its capital city Zagreb.
- Estimated population in 2016 was 4,23 million.
- Croatian is the official language of Croatia, minority languages are Serbian, Slovakian, Czech, Hungarian and Italian.
- The Croatian Kuna is the currency of Croatia. The currency code for Kuna is (HRK) and the currency symbol is (Kn).
When it comes to the internet usage in Croatia, from total population of 4,225,001, in 2016. (74.2%) which makes 3,133,485 Croatians were using internet regularly (on average at least once a week) at home, at work or elsewhere.
As we can see a large majority of Croatians used the internet in 2016. It has become important for daily life, education, work and participation in society as it enables people to access information and services at any time from any place.
Studies are showing that almost 90% of Croatian internet users inform themselves about the product or service before purchase and to do that they use different channels. Since here at Zetaniche, we are offering our affiliates various health and beauty products for promotion, we did a small research and it seems that Internet users in Croatia are seeking for health and beauty information online very willingly.
The leading motivation for seeking medical information is “unanswered questions after visiting a doctor”. Patients who feel they were given insufficient information, or simply seek more information than the doctor provided them with, go online for more information, which no longer seems to be reserved to those with the highest education degrees. So, that is why we are recognizing a big potential in promoting health and beauty related offers in this GEO, where affiliates should consider promoting them on health and beauty related internet sites, portals or blogs, providing users information that they are seeking for and offering them products that will solve their problems.
The dominant source of information are still search engines such as Google, used by 61% of respondents. After Google, here are the most visited sites in Croatia:
Top sites in Croatia
According to Similar Web current top 10 visited sites in Croatia are:
Now, lets check some StatCounter statistics that we have pulled out for Croatia:
Desktop vs Mobile vs Tablet share
Desktop vs Mobile vs Tablet Market Share in Croatia for October 2017 was: Desktop (52.88%), Mobile (44.07%), Tablet (3.05%).
Browser Market Share in Croatia for October of 2017 was: Chrome (65.22%), Firefox (11.29), Safari (8.79), Samsung Internet (3.99%), IE (3.54%), Opera (2.31%), Android (1.45%), Edge (1.97%), IE Mobile (0.73%), Chromium (0.10%), Sony PS4(0.07%), UC Browser (0.10%), Phantom (0.14%), Maxthon (0.06%), Vivaldi (0.04%), Yandex Browser (0.04%), BlackBerry (0.02%), Pale Moon (0.02%), Puffin (0.02%),Nokia (0.02%), Other (0.08%).
Operating system market share
Operating System Market Share in Croatia for October 2017 was: Windows (49.42%), Android (37.49%), iOS (8.15%), OS X (2.26%), Linux (1.07%), Samsung (0.12%), Playstation (0.07%), Series 40 (0.06%), Nokia OS (0.03%), BlackBerry OS (0.02%), Chrome OS (0.02%), Symbian OS (0.02%), Other (0.02%).
Most internet users (more than 60%) in Croatia use the internet for social media. More than 30% of the population accesses social media through a mobile phone. The most popular social networking site is Facebook.
Social Media Stats in Croatia for October 2017 were: Facebook (77.73%), Pinterest (6.47%), Twitter (4.15%), Instagram (3.54%), Reddit (3.48%), YouTube (2.87), Tumblr (1.05%), StumbleUpon (0.35%), VKontakte (0.13%), LinkedIn (0.13%), Google+ (0.08%), Other (0.02%).
Online buying in Croatia
Currently there 1.7 million people in Croatia that are ready to buy online. The average user spends 185 euros online.
In 2016, there was a similar number of male and female online buyers, with younger buyers tending to shop online more than those over the age of 45.
We found out that one in five Croatian internet users buy online regularly. Taking into account that more than one third of Croatian internet users made their last online purchase during the past year, the frequency of online shopping is persistently growing.
Devices used for online buying include all kinds of smart devices from smart phones through tablets and laptops. However, desktop computers remain the most popular for online buying.
Croatians use a variety of online payment methods. PayPal is particularly popular, accounting for 33% of purchases online. Another 28% of payments are made via cash on delivery, and a further 16% are made via credit card.
Why to start promoting Zetaniche offers in Croatia?
- Big interest for health and beauty products,
- COD one of the preferably paying methods,
- Similar number of female and male buyers,
- Big potential in Zetaniche digital offers as well.
Croatian market gives many opportunities for affiliates, and we hope that information we gave you will help you in understanding this market.
Contact your Account Manager, request our rocking HR offers and start earning some money NOW!
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