Mobile vs. Desktop traffic

Mobile vs. Desktop traffic

Hello everyone,

We were writing a lot regarding choosing a right vertical, niche and product for promotion, but this time we have decided to dedicate one whole post to traffic share, in order to make your life easier when it comes to choosing the right traffic for promotion our Zetaniche offers: is it mobile or desktop?

 

 

Under desktop traffic are considered internet users who are sitting behind their desktop computers or laptops, while mobile users are using smartphones, feature phones or tablets. Tablets and Smartphones used to be treated as one in the past.

October of the 2016. was the first month ever where mobile usage passed desktop, according to internet monitoring, where the combined traffic from mobile and tablet devices reached 51.2% compared to desktop access which was 48.7%, marking this the first time ever since the beginning of the tracking stats for internet usage.

How are stats looking today?

Reports from SimilarWeb are showing that in the last month, September of 2017, from total of 264.0B online visitors worldwide, traffic share between desktop and mobile was: 33.77% for desktop and 66.23% for mobile.

 

It’s more than obvious that mobile is taking over the internet usage game, looking globally, but let’s look deeper into this, from the perspective of our network and promoting our offers through affiliation.

Since Zetaniche is always opened for both, direct site owners and affiliates who are working with other traffic channels, it is very important that we mention that affiliates who are owning a website need to optimize their site for all devices. Site needs to be mobile friendly, with regularly positioned ad spots, in order to take the most out of the promoting certain offers.

Researches are showing that visitors who are using smartphones to browse a website that’s not mobile friendly will on average:

  • spend less time exploring and browsing the site,
  • be less interested in performing actions such as making an order,
  • be more likely to return back to the search engine results and to visit another website.

And we don’t want any of these situations, right?

Zetaniche GEO’s and offers: desktop or mobile?

We were writing before about GEO’s Zetaniche is covering and here is the split between mobile and desktop internet usage for the September of 2017 in GEO’s Zetaniche is working with, according to the Stat Counter.

 

The majority of Zetaniche offers are optimized for mobile and desktop, or both. But of course, depending on traffic source offers are performing differently. For example our COD offers are performing great on desktop traffic and they are performing quite well on mobile pages too, but depending a lot more on mobile traffic source. For example, if affiliate is sending mobile traffic from Facebook to COD offers, they will convert great, but if affiliates who are working with paid traffic are sending mobile traffic from some of the mobile ad networks out there to COD offers, they have a chance to not perform that well.

What are advantages of working with mobile traffic?

Fist and the most obvious reason is that mobile usage is raising a lot compared to desktop and this trends is not showing any signs of slowing down especially in less developed countries.

 

Charts above are showing that among countries we are working with, the biggest internet usage over mobile devices is in Poland (65.18%), Albania (54.68%) and Montenegro (50.04%).

For the affiliates who are interested in focusing on less developed countries, mobile is definitely worth of trying. They will get more volumes and these GEO’s are easier to monetize.

Second reason is that affiliates can take advantage of offers that are not applying to desktop. For affiliates who are interested in mobile, we have mobile offers only such as PIN submits and mobile subscription offers.

What are advantages of working with desktop traffic?

When we are talking about the mobile traffic and mobile usage, mobile devices are generally used in more casual situations. People are using mobile devices for social media, chats, playing games, etc. And even if audience can be exposed for certain ads at that time, there is a possibility that they will not be so much interested into buying anything or filling the ordering form over small screen, just because they are not “in a mood for it” while doing casual things and chilling.

Of course that buying power over mobile exists, but in some cases desktop simply works better. It’s not rare that audience of certain sites see ads of product browsing over the mobile device, but they will not buy it or order it immediately, rather they will visit the site later over desktop or browse for some more information using their desktop device.

Also, one of the big things when it comes to desktop is age of desktop users.

First of all desktop devices are easier for usage for older people, especially considering small screens or keyboards of mobile devices.

For some of the products Zetaniche is offering for promotion, especially in male enhancement, health and beauty (anti age) niche, older people are known to be better audience.

Also, some people just don’t feel comfortable or find it easy to enter their personal data over mobile, but rather use desktop devices for ordering something.

From the GEO’s perspective, according to Stat Counter internet usage over desktop devices for GEO’s Zetaniche is operating, in September of 2017 was looking like this:

 

We see that top 5 GEO’s were Ukraine (83.10%), Czech Republic (78.66%), Belarus (76.35%), Estonia (76.08%), Latvia (75.99%) and Lithuania (74.86%). In all of these GEO’s we are having various offers that are having great potential for working on desktop traffic.

But what is the final choice?

  • If you are interested in promoting our offers that are more appropriate for younger audience, mobile could be better choice.
  • In case you are interested in promotion our only mobile related offers, mobile is your choice, of course.
  • In case you are interested in promoting Zetaniche offers that require older audience, start with desktop, but you can test other channels with mobile, too.
  • In case you are interested in our less developed countries, you should definitely try mobile.
  • But the most important here is, that you should start with both, desktop and mobile. Both of them are making money and focusing only on one platform is a big mistake!

Thank you for reading our blog post. Don’t hesitate to leave us a comment below sharing with us your thoughts regarding mobile and desktop platform.

Where are you experiencing better results?

If you are not part of Zetaniche yet, join us today and start promoting our desktop and mobile offers. Your AM will gladly help you with setting up everything!

Until next time,

Yours Zetaniche team.

Country Overview – SERBIA

Country Overview – SERBIA

Many times you could read from our posts about the advantages and benefits that you can get for promoting Zetaniche offers in low competitive geos. Many times we have enumerated countries where Zetaniche operates and even few times you could have read brief interesting facts about certain countries.

This time we wish to devote a complete post to one real beauty, very well known to many of you in different aspects, a part of Balkan soul – Serbia!

Serbia is a country placed in Southern Europe and taking part of Balkan Peninsula. Although this is a country with very long and interesting history, we will focus on the present but in sense of internet world develop in this wonderful country.

Before we do that, let’s start with some basic facts:

  • Serbia counts 7,040,272 of population.
  • The capital of Serbia is Belgrade.         
  • The official language is Serbian, native to the 88% of the population. There are also other recognized minority languages such as: Bosnia, Croatian, Hungarian, Albanian, Slovak, Bulgarian, Romanian and Rusyn.  

As online world through the years got on the significance and took over the young generations by making them available everything on the internet, through reading news, articles, making friends, finding love, buy anything they wish, even having classes online at the same time made a bit of confusion for some older generations that are used to old school way of working and functioning. It was and it still is difficult for many people to change the way they were working before and switch to way that includes new technologies and to keep in track with these fast develops and changes that online world is constantly bringing.

And Serbia is definitely one of the countries that was facing these problems. Although, the usage of internet is keep growing with each year, there is an inevitable fact, that there is still part of population in this country that never used internet.

So, let’s take a look at some data that we pulled out during our research for Serbia:

There is 68.1% of Serbian household that possess computer which makes increase of 2,3% compared to 2016, and 3,7% increase compared to 2015.

When it comes to internet usage, on March, 2017, statistic showed that there is 4,758,861 internet users in Serbia which makes around 68.0% of Serbian population, presenting an increase of 3.3% in relation to 2016, and 4.2% increase in relation to 2015. The greatest proportion of the Internet connection is in Belgrade and it reaches to 77.5%. It amounts to 68.7% in Vojvodina and 63.8% in Central Serbia according to Statistical office of Republic of Serbia.

Over 3 120 000 persons use a computer every day. When divided into age groups, internet usage will look like this: 99% of 16-24 years old use internet on a daily basis, 95% makes 25-34 years old and 87% are those from 35-44 years old. 45-54 years old take penetration rate of 75% and those ones over 55 years old makes 81% of daily logging. 

An interesting fact is that almost ¼ of Serbian population have never used computer nor internet according to the research made by  Statistical Office of the Republic of Serbia, which makes around 25% of total Serbian population.

Knowing these interesting data now, let’s see which sites Serbians like to visit the most. According to SimilarWeb stats, Serbian are mostly visiting following pages while surfing on the internet:

1. Google.rs 

2. YouTube.com

3. Facebook.com

4. Google.com

5. Blic.rs

6. Wikipedia.org

7. Kurir.rs

8. B92.net

9. Yahoo.com

10. Kupujemprodajem.com

 

We have also singled out some interesting shares when it comes to  StatCounter:

Desktop vs Mobile vs Tablet Market Share in Serbia for September 2017 is: Desktop (63.72%), Mobile (33.67%), Tablet (2.61%).

Browser Market Share in Serbia for September 2017 is: Chrome (68.16%), Firefox (12.97%), Opera (4.88%), Safari (4.47%), Android (2.28%), IE (1.98%), Samsung Internet (2.12%), Edge (1.7%), IE Mobile (0.56%), UC Browser (0.13%), Chromium (0.13%), Maxthon (0.11%), 360 Safe Browser (0.09%), Yandex Browser (0.12%), Vivaldi (0.08%), BlackBerry (0.04%), Nokia (0.03%), Pale Moon (0.03%), NetFront (0.01)
Operating System Market Share in Serbia for September 2017 is: Windows (60.59%), Android (30.73%), iOS (4.09%), OS X (1.6%), Unknown (1.24%), Linux (1.21%), Series 40 (0.2%), Nokia (0.11%),Samsung (0.08%), SymbianOS (0.03%), BlackBerry OS (0.04%), Chrome OS (0.04%), %), LG (0.01%), PlayStation (0.02%), Other (0.01%).

There is 3.58 million active Serbians on social media where Facebook makes leading social network, and when it comes to split over Social Media, follow the data below.

Social Media Stats in Serbia for September 2017 are: Facebook (86.41%), YouTube (4.93%), Instagram (3.05%), Twitter (2.29%), Pinterest (1.89%), Reddit (0.56%), StumbleUpon (0.15%), LinkedIn (0.06%), VKontakte (0.09%), Google+ (0.1%), Other (0.01%).

Now when we have seen all these numbers and percentages that gave us a clearer picture of internet status in Serbia, let’s see how Serbians are acting when it comes to making purchases via internet.

Online buying in Serbia 

It is inevitable fact that the way of communication has significantly changed over the past years. With this said, exchange of information are being much faster and many different data are now fully available to people from all over the world. All of this, of course had a lot of impact on different areas of humans life but also business wise.  Popularization of the internet made a huge shift compared to years that preceded millennium. At this point, we will focus on marketing part that any company, that wanted to keep in track with the trends and increase sales of their products, needed to adjust. 

This trend hasn’t left out Serbia as well, even though she was behind the world till recently. This is supported by the fact that marketing spend has raised over recent years since advertisers are investing more and more in digital advertising.

Despite the fact that people in Serbia are still very skeptic when it comes to online buying, there is continuous growth of more than 10% per year. The main reason for this trend are positive experience of young people that are practicing more and more buying on the internet, but also the expansion of number of sites who are dealing with sales. We all know that there is no better commercial from a high reference of satisfied buyers, that will break even those most skeptical and make them want to try to buy something online. Let’s  face it, sitting at your home with you laptop on a rainy day, searching something special while surfing on the internet and hey, you found it. And wow, you don’t even have to leave your house to make the purchase and yet it will be delivered to your home address, the idea doesn’t sound bad at all. Even those ones that categorically refuse to make a purchase online, at one point they will do it. It is just imposed by the future.

Anyhow, when it comes to Serbia, the satisfied buyer is definitely the driver that will make the influence on them to try this service. One big plus will also make the service of free shipping that will make an influence on making decision for online purchase when it comes to Serbians. 

As for the numbers for online buying, more than 1,63 million people in Serbia was buying or ordering goods or services via internet in last year but at the same time almost 49,9% has never bought or ordered anything over the internet.  Also an interesting information is that 89% of Serbian online shoppers shop via desktop, 4% will make the purchase via their smartphone and only 1% will make this action via tablet. 

Number of online orders in Serbia exceeded 2 million in 2016. According to research it has been found that users in average make 13 transactions online for one year. It is expected for this trend to be continued in future especially since all users put all the attention on the payment safety. Almost half of online buyers in Serbia prefers payments in cash after receiving ordered product, which makes our COD offers the perfect choice for Serbian market. For a reminder, check out some of our offers and which of them are available for Serbian market in one of our previous posts. As for other half of online shoppers, prepaid card are most preferred payment choice followed by credit cards and mobile payments. 

Well dear affiliates, we believe that Serbia makes a great choice and huge potential for any affiliate to start make earnings  and to be involved in growth of this market. We hope that you have collected enough of information and recognized the advantages of promoting Zetaniche offers on this yet not exploited but still country you should definitely start your affiliate adventure with.

As always, if you have any doubts, questions or simply need suggestions which Zetaniche offers you should start off with, we will gladly assist you and listen all your needs in order to start your Zetaniche journey.

So don’t wait longer and join Zetaniche crew and start promoting some of our greatest offers!


Yours,

Zetaniche Team

Zetaniche Payment Methods

Zetaniche Payment Methods

 

Very often we get questions about payment options we are offering, how frequently payouts are done, etc. Unfortunately, there are lot of affiliates out there that didn’t have a nice experience with receiving their earnings and they don’t want to burn themselves twice. As long as these are the risks you are taking by picking specific affiliate network, it is also the matter of payment service they are offering.  And this is definitely one of the measures for affiliates to make a decision if they will start work with any network . Obviously, they are already using specific services and are satisfied with the same ones and don’t want to switch to another service. Or maybe they have already tried some of them but didn’t have good experience, etc.   

Everyone has different experience with different payment methods and opinions are split as everyone prefer one option over the other due to certain reasons. And in this article we will provide you with brief details about payment options that Zetaniche is offering for our partners as well to point out on their advantages.  

Zetaniche is offering our partners to withdraw their earnings via Paxum, ePayments and of course, inevitable wire transfer.

Let see what each of these services has to offer and why it would be good choice for you:

 

Wire transfer

Let’s start from wire. Wire is meant from bank transfer and since this is the most popular way of money transfer, we decided to give it a tribute and open our payment method devoted blog post right with this payment option.

This is of course the most commonly payment method. But as any payment method it has it’s dark and bright side.

  • What is good about bank wire is that this is the easiest way to withdraw your money, but also keep in mind that transfer can take up to 7 business days.
  • The safest way of money transfer.
  • Fees might vary from country to country as well on different amounts. 
  • Also there can be a barrier with different banks if they don’t accept international transactions.

Moving forward, as there are many available e-wallet services now, and each of them have their own methods as well as pros and cons, Paxum and ePayments were our choice.

Why? Let’s see… 

Paxum

Paxum is a Canadian company that was established in 2005 and represents e-wallet payment method and it is available all over the world.

What is specific about Paxum is the fact that it was designed by group of webmasters and it is used by most of Affiliate programs and Ad networks that are dealing with adult traffic.   

With Paxum you can choose whether your account is personal or business nature and of course different fees might vary for each type of account. In order to verify your account, you will need to provide with the copy of identification document, utility bill, and similar. After Paxum verifies your account, you will able to apply for Debit MasterCard. It takes time until the card arrives. When you receive payment, your will receive it on your Checking account which you will need to transfer to your Paxum MasterCard. You will be able to withdraw your money at any ATM, make purchases via your Paxum card or just to transfer money from Paxum to your bank account.

  • When you receive payment on your Paxum account, in few steps only you can make transfer to your MasterCard and for this action you will be charged only 0.25$.
  • Paxum allows you to send and receive money directly to your Paxum account via wire, direct deposit or online transfer between different Paxum accounts.
  • Paxum has a referral program. You will get $7 for each user that signed up with your unique link and has activated prepaid MasterCard, and $5 for each person that signed up with your link and externally funds the account with $200.

Fees:

  • Paxum also has yearly charge which takes $44.95.
  • Funds transfer between other Paxum account holders has flat fee of $0.25.
  • Wire transfers will cost you $50 fee.
  • As for the ATM withdrawal, Paxum charges fee of 2$ per each transaction.
  • ATM balance inquiry costs $0,50.
  • You are free of charge for POS transactions.

ePayments

ePayments is an e-wallet platform that was established in 2011 with headquarter in London with main purpose to facilitate payments for affiliate marketing industry. Now they have expanded their payment services to other industries including freelance marketplaces, affiliate programs, social networks.

  • Epayments present safe payment system that with very easy sign up process. Account opening is totally free of charge and so is account closure.
  • Same as Paxum, with ePayments you can choose between personal and business account
  • You are protected from fraud as ePayments offers moderen fraud monitoring system.
  • Transfers between ePayments holders are free of charge.

Fees:

  • Yearly fee for ePayments MasterCard is something cheaper than Paxum and costs $35.00.
  • You are completely free of charge when receiving payments from another ePayments user. 
  • When ti comes to withdrawal fees, withdrawing money to your bank account, fee will be 0.8% (min $85, max $135). ATM withdrawal takes $2,60 per each transaction. Withdrawing funds to your bank card will take 2.9% (min $3.5). And as for withdrawing finds from ePayments to your or another WebMoney wallet, it will take fee of 2%.

 

Ok, let’s sum up:

 

Payment option Pros Cons
Bank Wire
  • The most popular payment method
  • Reliable
  • High security level
  • Higher fees
  • Transfer takes up to 7 business days 
Paxum
  •  $0,25 fee for per to per transfer
  • World wide availability
  • Used by most networks
  • Flat fee of $2 for ATM withdrawals
  • Referral program
  • Yearly fee of $44.95
  • It takes time for prepaid card to arrive
  • For wire transfer takes Paxum charges $50 fee
ePayments
  • Very simple registration process
  • Free account opening
  • Internal payments, Bank wire transfers are free of charge
  • No payment limits
  •  Not as popular as Paxum

 

One important thing we need to emphasize – Zetaniche doesn’t charge any fees from our affiliates, meaning no money is deducted from your affiliate earnings. 

Well dear partners, we hope our payment option analyses help you to make a comparison and get a better picture of each method that we are offering here in Zetaniche. If you already using some of these options, great. Contact us and we can start our cooperation immediately. If on the other hand, you are using other payment options but you found this info useful and made you wanna try one of them, we are more than happy that we helped.

Keep in mind, that Zetaniche offers monthly, semi-annually and annually payment. Minimum amount necessary to to be generated for payment is 100 for wire, and $50 for Paxum and ePayments.

Don’t forget, Zetaniche is always open for new suggestions. We want to keep our partners happy and satisfied and always be open to hear their wishes.

For any questions you might have, feel free to contact us via email address: support@zetaniche or Skype: aff_zetaniche .

 

 

Yours,
Zetaniche Team

How to start your first campaign with Zetaniche?

How to start your first campaign with Zetaniche?

 

 

Here is a text dedicated to all our new joined partners, but also visitors of Zetaniche website that are looking to explore different affiliation options and start their own affiliation journey.

Since our Blog section is quite new here in Zetaniche, we decided that one of our first blogs should be devoted to Zetaniche platform itself that, as a result, will make our affiliates journey more easier and help them understand how to start running their campaigns with us. 

Last time you have read a very cool article about our Zetaniche offers but also some tips of what you should take into consideration when choosing the right niche. Once you have chosen the right niche for yourself it is time to show you how to start your very first campaign with us.

In order start properly, let’s say few words about Affiliate Marketing:

Affiliate marketing is a way of online earning by promoting products for other companies. You as an affiliate will get a commission for the sales or lead that you will drive to their site. This promotion can be taken with standard banners, pop up/under pages, email promotion as well as other ad methods.

As any business you want to get into, affiliation is also not something that you can learn over the night, it requires time and research, but also commitment and risk to take until you come to the right road.

Probably one of the bright sides of affiliate marketing is that you don’t need to have your own product. You just need to link up a buyer with sellers product and earn commission from the sales you bring. When the sales is made and referred to you, you get the commission from it. What does this mean? You join Affiliate network and choose a product you want to promote, you will get your unique affiliate code with which you will refer traffic to target site and that will help a network to recognize the sales that came from your end. When user clicks on your link, that will lead him to an offer page, he makes the purchase or subscribe to an offer and your affiliate network will register it and count it in your earnings.

Although affiliate marketing has become a very popular way of earning, in some countries it still didn’t take that much of a space. We at Zetaniche wanted to devote our time to those countries and awake the awareness with people by bringing to their attention the benefits of affiliate marketing and show them how to take their space in this extensive online business field. And not to mention that this is something you can do on the side, from your home and therefore ensure some additional income for yourself.

It is a fact that there is a large competition in affiliate world, but the difference with Zetaniche is that we decided we will put all our focus on low competitive countries.

The reason is simple…

combining high performing offers with the countries where there is no much competition is a winning position for any affiliate.  

And this is exactly the reason why you should take your moment and start your affiliate experience right here with Zetaniche.

We are more than happy to welcome any newbie with serious intention to learn more and start promoting offers for Zetanche. In fact, we are glad if you will choose us to be part of your affiliate beginnings.

 

And how to start your campaign with Zetaniche, you ask?

 

 

As you could read from our previous post, we operate in various niches for both Adult and Mainstream verticale. You could also have learned some very cool stuff about our products. But just in case you missed our article, definitely go back and get to know better with some of our most popular offers.

Now, depending if you are site owner or working with different traffic sources, you have chosen the right niche for yourself and it is time to understand how to choose offers, get creatives, set up tracking and finally start sending traffic.

  • Offer request per geo

It is actually very simple:

Using our high transparent and very easy to manage dashboard, you will have no problem to approach our “Offers” section where you will have the ability to filter out the offers by category. That will help you to sort out the products related to that one specific niche and Request offer or multiple offers that you wish to promote. Our super fast team will make sure to answer on your request rapidly and enable you wanted offers. 

Remember, for every good sales, the key point is to have a good, quality product to offer to your audience. That is why Zetaniche is working only with high converting offers for which the audience showed big interest and constantly gaving us positive feedback.

If you are interested to promote different offers for a specific country, on the other hand, you can easily filter your search by the geo and check out available offers for that country.

Let’s say you have a website that is news related, mostly chasing female audience, covering different areas of articles from kitchen, beauty, health over travel to relationship section, you are actually open for promoting offers in different niches and it is good to spread and that way evaluate which offers brings you the most profit. But, let’s say you would like to start with promoting some of Health offers and you have requested the wanted offer.

Your offer is approved! What next, you ask?

  • Choose ad method

Well, probably you already thought about the ad method you would like to use. But, just in case check out the ad methods we work with. We will offer you the possibility to promote our offers via banner ads, menu tabs, and email traffic. And if you haven’t already read about conversion flow for our COD offers and premium SMS offers, check our previous posts and find out more details.

You wish to send banner traffic, email? Well, make a new request and you are almost there. You will get all creatives needed as well as text links from us just after we review and approve your request. And don’t forget, creatives can be customized depending on your wishes.

  • Get tracking link

Your creatives got approved? Awesome, our system has generated the unique tracking link for you and with your unique affiliate ID you will be able to track performance of your campaigns. Copy the tracking url and place it to your site. Alright, you are ready to go! It wasn’t that hard, wasn’t it?  

But don’t go, we are not quite done yet…

Your campaigns are running for some time now and you want to make sure of the results, of course. How do you do that?

  • Check reports 

Using our rock solid tracking system, we make sure that you will get all statistics transparent, with full detailed report for the period you wish.

You enter your Statistics section and wow, you saw some nice amount of money on your balance and thinking “Well this is not bad, I could try with some more offers as well. Ok let’s test some Dating offers also” – Request the offer and repeat the process.

  • Take advantage of Zetaniche referral program

Before we wrap it up, want to hear one more cool thing? Signing up with Zetaniche you will get unique referral url with which you will earn commission of 5% from each affiliate that was referred by you. That means even more money to your pocket and reason more to join.

  • Get your payment

Zetaniche will offer you the possibility to choose receiving your payment between Paxum, Payoneer and wire method. Minimum payment is 100€ via wire, and 50€ for other payment options. Pay-outs are done monthly, semi-annually and annually, but we are offering weekly and bi-weekly pay-outs for affiliates who earn 1000€, or 1500€ for that period of time. But, stay with us in our future posts as we are bringing you more information about our Payment options.

 

Well our dear Zetanitians, we hope this article helped you understand some basic affiliation path and how to start your very first campaign with us.

Remember, this was brief introduction into our platform, but we don’t want to reveal all the great stuff at once. Keep in mind that all our joined users will get all the necessary material and needed assistance that will make setting up their campaigns much more easier and faster.

We want to make your stay at Zetaniche as pleasant as possible.

For these and more reasons we wish you will choose Zetaniche to start your journey with.

Want to take advantage of low competitive countries? Sounds great, we want you to do the same! Now it’s the best time, so don’t wait longer!

As always, time is money. Don’t waste your time no more and join Zetaniche now and start making money for yourself!

 

 

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