Top Offers of The Week! Slovakia marketing insights

by Zetaniche 0 Comments
Top Offers of The Week! Slovakia marketing insights

Hello everyone,

here we are with one more Weekly top offers list! Have a look at some of the most attractive offers…

 

This time we have Slovakia sticking out so we wouldn’t be fair if we don’t share few interesting sentences over this market.

General information

Slovakia is located in Central Europe. The capital and largest city of Slovakia is Bratislava.

Estimated population: Population of Slovakia is 5,449,816 and mostly consisted of Slovaks.

Language 

The official language is Slovak. Hungarian is also widely spoken in western regions and Rusyn is used in some part of northeast.

Internet usage

Let’s take a look at some statistic data when it comes to internet usage on this territory. There are 4,629,641 Internet users in Dec, 2017, which makes 85.0% of total population.

In order to give you a better picture, we will divide Slovakian internet usage into age groups:

98% makes 16-24 years old that log on daily, 91% are 25-34 years old, and 83% of 35-44 years old.
The older generations log on regularly with 45-54 years old showing a 74% daily penetration rate while 64% of those over 55 logging on daily.

Top sites

According to SimilarWeb stats, here are the top 10 sites that Slovaks are mostly visiting:

Statistics

According to StatCounter:

  • Desktop vs Mobile vs Tablet Market Share in Slovakia in April 2018 was: Desktop (67.31%), Mobile (30.23%) and Tablet (2.46%).
  • Browser Market Share in Slovakia in April 2018 was: Chrome (62.61%), Firefox (15.05%), Safari (9.29%), Opera (4.47%), Internet Explorer (3.01%), Edge (2.14%)
  • Operating System Market Share in Slovakia in April 2018 was: Windows (58.77%),  Android (25.17%), iOS (6.98%), OS X (5.48%), Linux (2.42%).
  • Social Media Stats in Slovakia in April 2018 were: Facebook (71.37%), Pinterest (13.95%), YouTube (6.82%), Instagram (2.64%), Twitter (2.37%), Tumblr (1.55%).

Online buyers

90% of online shoppers in Slovakia shop online via desktop. 4% of shoppers make purchases via smartphone, and 3% made their most recent purchase via tablet.

Delivery and payment methods

Most popular payment method for 72% of Slovak online buyers is Cash on delivery which makes our offers perfect match for this market. When it comes to online payments, 45% of Slovak will pay through mobile payments, 33% will choose prepaid cards, 17% will go with Credit Cards,

That would be it for now, hopefully you enjoyed reading our post devoted to Slovakian market and that you have collected some interesting information for your campaigns. Slovakia also belongs to group of markets with great potential and you should definitely consider to test it or spread even more. Feel free to check out Zetaniche offers for Slovakian market and start testing.

Stay tuned for upcoming posts!

As always, for any questions you might have, you can write us directly on support@zetaniche.com or Skype us at aff_zetaniche.

 

Yours,

Zetaniche Team.