Top offers of the week! Bonus: Italy marketing insights

Top offers of the week! Bonus: Italy marketing insights

Hello our dear Zetanitians,

Please take a minute and check out our Top offers of the week:

Demand for our offers is very high all over the Europe, but in a week behind us our offers showed especially good performance in Hungary and Italy.

We already had a post in which we gave some more insights for Hungarian market, but this time we have decided to give a special place to Italy.

Did you know that Italy is said to have more masterpieces per square mile than any other country in the world? If you have already started to plan vacation for the upcoming year or even New Year’s Eve celebration, don’t miss a chance to visit this beauty!

One of the most interesting facts about this country is that Italians claim to have taught the rest of Europe how to cook. They are responsible for introducing the world to pizza, ice cream coffee and fruit pies. Italy also claims to be one of the first that have made the French fries. So, it’s not the secret that Italians love to eat, but in addition to that, weight problems are not a rare among them.

That’s why our weight loss offer – Go Slimmer is rocking this market for years now! Don’t miss a chance to start promoting it!

But before you log into your Zetaniche account and start promoting some of our various offers for the Italian market, let us provide you with more marketing insights about this GEO.

General information
  • Italy is located in southern Europe and comprises the long, boot-shaped Italian Peninsula. Capital and largest city in Italy is Rome.
  • Estimated population: Italy has 60.656.000 inhabitants according to the calculations current as of January 1, 2017.

Italy’s official language is Italian, and twelve historical minority languages are legally recognised: Albanian, Catalan, German, Greek, Slovene, Croatian, French, Franco-Provençal, Friulian, Ladin, Occitan and Sardinian.

Internet usage

Statistics are showing that around (66.00%) of total population is using internet in Italy, which makes share of (1.10 %) of world internet users.

Regarding the main advantages of the internet, researches are showing that Italians reported that the ease of collecting and comparing information, communicating with people easily and the possibility of purchasing online are the most important features when it comes to internet usage.

Top sites

According to SimilarWeb stats, here are the top 10 sites that Italians are visiting:


According to StatCounter:

  • Desktop vs Mobile vs Tablet Market Share in Italy in November 2017 was: Desktop (60.22%), Mobile (34.53%) and Tablet (5.25%).
  • Browser Market Share in Italy in November 2017 was: Chrome (57.08%), Safari (17.84%), Firefox (9.88%), IE
    (5.16%), Edge (3.19%), Samsung Internet (2.97%) and Other (3.88%).
  • Operating System Market Share in Italy in November 2017 was: Windows (46.81%), Android (25.84%),  iOS (12.87%), OS X (12.43%), Linux (1.1%), Unknown (0.53%) and Other (0.42%).
  • Social Media Stats in Italy in November 2017 were: Facebook (71.63%),  Pinterest (8.67%), Twitter (5.9%), YouTube
    (5.35%), Instagram (2.67%), Reddit (1.95%) and Other (3.83%).
Online buyers

Online buying in Italy is predicted to be worth 22.4 billion euros at the end of 2017. This would mean an increase of (14%) compared to the situation last year.

Last year, there were are 12.9 million frequent online buyers in Italy, who spent on average 1.382,00 euros in a year’s time. The 6.1 million infrequent online buyers spent on average 290 euros per year. The reports also show that people between 35 and 44 years are the largest group to shop online and use the smartphone the most for this activity.

Delivery and paying methods

Regarding delivery preferences, (92%) of online buyers in Italy prefer to receive deliveries at their offices or homes. And when it comes to paying for these online purchases, Italians prefer PayPal or similar methods, followed by credit cards and cash on delivery.

Hope you enjoyed our journey trough this beautiful country and that our effort paid off in regards of helping you to understand why this is the best possible moment to start promoting some of our HOT Italian offers.

As always, you can write us directly on support@zetaniche or Skype us at aff_zetaniche.



Zetaniche team.

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