Top Offers of the Week! Nigeria Marketing Insights!

Top Offers of the Week! Nigeria Marketing Insights!

Beautiful day is in front of us and we hope that you have decided to park yourself at Zetaniche’s blog and read what is new with us.

Now, since this November morning brought us sun, therefore smile and good mood, it would be shame not to continue it with our this week Top Offers. Let’s check which offers are sticking out this week:

Well, this is one good looking list. Don’t your think? 

But hey, our blog post title announced one new mobile geo in Zetaniche’s platform and that is right – we have opened our mobile dating offer for Nigeria. The end of this year is getting much closer and we don’t want to jump into a new year without some nice refreshment.

Nigeria takes the first place of internet usage in African countries and 8th place in the world. During this year Nigeria has recorded number of 91.6 million internet users.

When in comes to affiliate marketing in Nigeria, it is actually one of the biggest online businesses in Nigeria. The power and potential that this country holds is indescribable so you should definitely consider affiliate options in this gold mine. Before, it was much difficult to succeed in affiliate marketing in Nigeria due to many barriers between Nigerians and most affiliate networks. Nigerians were very limited when it comes to payment options. This has changed a lot now!

General information

Nigeria or officially known as Federal Republic of Nigeria, is located on the western coast of Africa.

The capital of Nigeria is Abuja. The currency of Nigeria is Naira.

Language: The official language is English. Most spoken languages are languages of Africa such as: Hausa, Yoruba and language of Igbo. Besides English these ones are the most spread languages in Nigeria. 

Population and internet usage

Estimated population in 2017: 191,835,936

As mentioned above, there is 91,6 million internet users in Nigeria according to NCC. This data was reported for May month this year. Internet penetration in Nigeria has increased to 53% which is the highest in Africa. When it comes to mobile subscription in Nigeria, it has increased to wonderful 81%.

Top sites

According to SimilarWeb stats, here are the top 10 sites that Nigerians are visiting:

 

Statistics:

According to StatCounter:

  • Desktop vs Mobile vs Tablet Market Share in Nigeria for October 2017 is: Mobile (81.28%), Desktop (16.01%), Tablet (2.71%).
  • Browser Market Share in Nigeria for October 2017 is: Opera (51.27%), Chrome (24.3%), UC Browser (10.07%), Safari (2.32%), Android (1.78%), BlackBerry (1.64%), Safari (2.32%), IE Mobile (0.92%), Samsung Internet (0.84%), IE (0.51%), Puffin (0.08%), Edge (0.36%), Nokia (0.43%), Maxthon (0.03%), 360 Safe Browser (0.02%), Yandex Browser (0.02%), Obigo (0.02%), Chromium (0,01%), Phantom (0.01%), Other (0.07%).
  • Operating System Market Share in Nigeria for October 2017 is: Android (54.33%), Windows (14.44%), Unknown (14.73%), Series 40 (5.8%), BlackBerry (0.84%), Nokia (2.64%), iOS(2.38%), Linux (0.95%), SymbianOS (1.11%), OS X (0.94%), LG (0.19%), Samsung (0.12%), Chrome OS (0.03%), Sony Ericsson (0.01%), Other (1.82%).
  • Social Media Stats in Nigeria for October 2017 are: Facebook (89.65%), Twitter (4.84%), Pinterest (3.32%), YouTube (0.57%), Linkedin (0.55%), Instagram (0.52%),  Tumblr (0.08%), Google+ (0.19%), StumbleUpon (0.12%), Reddit (0.13%), VKontakte (0.03%), Other (0.01%).

Online buyers

Nigeria represents leading online buying market in Africa with 89% online buyers of total population.

According to the research, online buying through mobile phones has increased a lot in Nigeria. Increase of mobile internet usage has become a significant drive of online buying in Nigeria. Even 90% of online shoppers that own a smartphone or a feature have used it to shop online, while 51% use their device to shop online once a month or more. It has been figured that shopping on mobile browsers seemed to be the most popular way to do the mobile shopping with 43% of Nigerian mobile shoppers, while 34% prefer to shop from an app.

Nigeria Mobile carriers

MTN – 60,4 million subscribers

Airtel – 34.6 million subscribers

Globacom  – 37,3 million subscribers

Etisalat – 19,6 million subscribers

Visafone – 213k subscribers

Code Division – 217k subscribers

Delivery method and paying method

Due to fear of online payments security, cash on delivery is still the most preferred and most used payment method for Nigerians when making online purchases. According recent study that was made, it was noted that 39% of online shoppers use cash and 32% also stated that they prefer paying cash when buying online.

Offers available in Nigeria

Due to the huge number of Nigerian mobile users, we decided to open our dating offer in this market as well. At this point we only have WhatsChat available in Nigeria, but you should definitely stay tuned for the upcoming offers in these high potential geo.

What is great about our dating offer WhatsChat is that it is converting on both desktop and mobile and conversion flow is very simple.

  • When it comes to desktop, conversion is pin submit. User sends SMS after which he will receive a pin code. User will enter the pin on the page and if the pin is properly entered, conversion is triggered. This is so called MT flow.
  • Mobile conversion flow is click2sms, also called MO flow, meaning user gets clickable sms composer. As soon as he clicks on it and sends a message, conversion is triggered.

We hope that, in case you haven’t consider Nigerian market yet, our post made you change your mind. Our dating offer is showing excellent results and there is no reason for you not to get some of that experience.

We are sure that you will recognize the potential of promoting our WhatsChat offer in this gold mine market. If you haven’t let yourself into the Nigerian adventure, now is the real time!

Don’t miss your chance and take your place in Nigerian market as well. Join Zetaniche and start promoting our offers!

Still having doubts? Need more of convincing? We are good in that! Contact us now!

Stay with us for further posts. 

Yours,

Zetaniche Crew

Product overview: WhatsChat

Product overview: WhatsChat

Online dating is developed into a multi-million industry and it’s not showing signs of slowing down. By the latest researches, this industry is about to grow by around 6% by the end of this year compared to the previous one.

Online dating has been around for more than 20 years and meeting a partner online is not a new concept, but going into mobile and allowing audience multi-platform user experience is something that is definitely going in favor of promoting a digital dating offer. More and more people are changing their traditional social habits and looking online to find love or sex.

Let us present you star among our digital dating products – our premium SMS offer – WhatsChat!

What is WhatsChat?

When it comes to mobile affiliate space, one of the things Zetaniche regularly does is analyzing the market for our digital products. Zetaniche is always trying to keep an eye on the latest market changes, in order to find the best possible ways to make our digital offers work complied with current regulations, but making the highest possible income out of it.

Our premium SMS offer WhatsChat is especially sticking out among all the popular offers we are offering for promotion. WhatsChat is premium SMS offer that is working on SMS billing flow principle, which automatically means that we are not restricting our affiliates and publishers to promote WhatsChat through carrier connection only. With SMS billing flow, our affiliates are able to make conversions on wifi and desktop traffic, as well.

How does WhatsChat work?

WhatsChat is premium SMS offer, where subscription (conversion) is done either through clickable SMS – reply or pin submit. In both cases, user needs to use his mobile operator in order to confirm that he wants subscription and to be charged by his mobile operator for this action. Subscription amount is deducted from user’s balance or added to his mobile phone bill.

These are exact WhatsChat conversion flows:

  • Desktop conversion is pin submit. User sends SMS, gets pin, enters pin on page, if pin is proper, conversion is triggered.
  • Mobile conversion is click2sms, user gets clickable SMS composer, he clicks and after the message was sent, conversion is triggered.

Since conversion flows are via user’s mobile operator, user doesn’t need to use a credit card or other forms of payment which makes WhatsChat conversion process very easy and simple.

Where WhatsChat is available in?

At the moment WhatsChat is available in 17 countries: Albania, Bosnia and Herzegovina, Bulgaria, Cyprus, Czech Republic, Estonia, Finland, Croatia, Hungary, Lithuania, Latvia, Montenegro, Portugal, Romania, Serbia, Slovenia and Slovakia, but there are more GEO’s yet to come.

We have been mentioning earlier importance and uniqueness of GEO’s Zetaniche is working with. Since dating niche is very competitive and over-populated for promoting, especially if you are new in affiliate marketing and you are maybe having concerns from where to start, possibility of promoting WhatsChat in low competitive GEO’s can help you to run this very competitive game.

Our low competitive GEO’s are giving affiliates who are working with various traffic sources possibility of working with cheaper traffic with relatively high payouts for mobile content and more possibilities for testing and optimization.

When it comes to direct site owners, since we are working in areas where audience haven’t been exposed to the variety of adult content ads, placing WhatsChat ads directly on your site will certainly be refreshment for your site audience, as something new and very easy to bring their attention to. This is why you won’t regret if you start promoting WhatsChat on your own local site.

What are the payouts?

Current WhatsChat pay-outs per GEO are:

 

Traffic sources, ad methods and landing pages

WhatsChat is working on desktop and mobile traffic both. Our premium SMS offer converts on all types of traffic, carrier and wifi. This means that user can be connected to a wifi over his laptop, tablet, or any other device and conversions will still be triggered, as long as he has mobile phone with him.

This is also very important from the perspective that we are offering our affiliates to monetize traffic that otherwise maybe would have been left unsold.

WhatsChat is adult related offer and our stats are showing that it is performing the best on adult and mature related content, no matter if you are working with various traffic sources, or you are willing to place WhatsChat ads on your own local adult site.

In case you are working with various traffic sources (adult ad networks, etc.), by testing our offer and collecting data, you will get the necessary knowledge where WhatsChat is performing the best and be able to easily optimize your campaign.

On the other hand, if you own adult related site, your advantage is that you already know your audience the best, how they are performing, how they respond on certain ads and what type of ads should be brought to their attention.

Mobile content offers are usually working on various ad methods, but when it comes to WhatsChat, at the moment we are offering promotion through banners and email, and it’s showing the best results.

*After you log into your Zetaniche account, choose and request WhatsChat offer, under the section “Do you want creatives for this offer” you can request creatives for WhatsChat.

When it comes to restrictions, we do not accept incent, push notification, SMS, Chat / IM traffic and there is no cashback.

To help our affiliates monetise their traffic and easier convert WhatsChat, we have built direct sales and pre-sell pages. We always suggest our affiliates to do the split test using direct and pre-sell pages, since as our stats are showing every day, we have seen them both working. Our landing pages are made in local languages for all GEO’s where WhatsChat is available for promotion.

Do we support SmartLink solution for WhatsChat?

Of course we do. Like with the rest of our offers, WhatsChat is not an exception, meaning that our affiliates can send non-targeted traffic for specific geo they have chosen for promotion. This means that they can send either desktop, tablet or mobile traffic and Zetaniche algorithm will detect device and display top performing presell pages for WhatsChat. We also have Smartlink solution where affiliates can send visitors to the best performing direct sales page in case they have more targeted visitors.

What are the advantages of promoting WhatsChat, premium SMS offer?

  • Easy conversion flow,
  • Possibility of monetising all traffic (both wifi and carrier),
  • Low competitive GEO’s and relatively high pay-outs,
  • Audience in GEO’s where WhatsChat is available for promotion haven’t been exposed to these kind of ads so much,
  • All landing pages are translated on local languages,
  • Usage of SmartLink solution.

This is pretty much it. We hope our WhatsChat product overview helped you in understanding huge potential you can experience with promoting our SMS premium offer in our low competitive GEO’s.

Not Zetaniche affiliate yet? Don’t worry – we are always open for new partnerships. JOIN our network today, request your premium SMS offer, select GEO where you want to promote WhatsChat and start earning some money!

 

As always, don’t hesitate to ask your affiliate manager for support and advice. You can contact us via Skype on aff_zetaniche or email us at support@zetaniche.com. And don’t forget to subscribe to our newsletter and stay tuned for our product overviews in other verticals.

Yours,

Zetaniche Team.