Country overview: Estonia

Country overview: Estonia

Hello our dear affiliates,

hope you are enjoying summer as much as we are, but there is no time for slowing down when it comes to affiliation.

For this week we have prepared for you some marketing insights of a very much special country where Skype was invented and which has the highest number of supermodels per capita – Estonia.

 

 

Lets continue with few more interesting facts:

  • The country has distinctly more women than men. For every 100 females in Estonia, there are 84 men. Estonian women live 10 years longer, on average.
  • The Estonian language is one of the hardest to learn.
  • And, in case you are thinking of relocating, Estonia doesn’t accept dual citizenship.
General facts
  • Estonia, officially the Republic of Estonia is a sovereign state in Northern Europe.
  • Estonia is a developed country with an advanced, high-income economy that is among the fastest growing in the EU.
  • The official language, Estonian, belongs to the Finnic branch of the Uralic languages.
  • Other languages spoken in Estonia: Russian, Ukrainian, other.
Internet usage

There are researches that are showing that internet market in Estonia is one of the most advanced in Eastern Europe. The Internet usage is really high. Dividing internet usage into age groups gives a better picture of the Estonian internet market – 99% of 25-34 year-olds, and 95% of 35-44 year-olds log on daily. The older generations also log on regularly with 45-54 year-olds and over 55s showing an 86% and 74% daily penetration rate, respectively. As for the device usage rate, people in Estonia use mobile phones more frequently than computers.

TOP sites

 

Desktop vs Mobile vs Tablet share

Desktop vs Mobile vs Tablet Market Share in Estonia in June 2018 was: Desktop (70.62%), Mobile (26.33%) and Tablet (3.05%).

Browser Market Share

Browser Market Share in Estonia in June 2018 was: Chrome (63.39%), Firefox (12.06%), Safari (11.64%), IE (4.64%), Opera (2.23%), Samsung Internet (2.19%) and Other (3.85%).

Operating System Market Share

Operating System Market Share in Estonia in June 2018 was: Windows (60.12%), Android (20.38%), OS X (8.62%), iOS (8.53%), Linux (1.25%) and Other (1.10%).

Social Media Stats

Social Media Stats in Estonia in June 2018 were: Facebook (59.86%), Pinterest (16.61%), YouTube (8.4%), Twitter (5.87%), Instagram (3.71%), Tumblr (2.15%).

 

Online buying and paying methods

The Estonian payments market has advanced a long way over the years and electronic methods are mainly used for payments. More than 99% of payments made through banks are initiated through electronic channels and only 1% use non-electronic options like cash payments or paper-based payment orders.

Ranking of online payment methods:
1. Credit cards,
2. Pay-by-Links,
3. PayPal
4. SEPA Credit Transfer (regular Bank Transfers)
5. SEPA Direct Debit
6. Others (paysafecard, bitcoin)

Well our dear Zetanitians, we really hope you enjoyed our post devoted to Estonian market. We are always trying to share useful information with you and point out on advantages of specific profitable markets. Estonia is definitely one of them and that is why you shouldn’t think to long and start promoting offers in this country, which has great potential.

Zetaniche has a wide range of offers for Estonia and we would be very happy if you would choose us to start this journey with.

As always, for any questions you might you can write us directly on support@zetaniche.com or Skype us at aff_zetaniche.

Yours,

Zetaniche team.

Top offers of the week! Albania marketing insights!

Top offers of the week! Albania marketing insights!

Hello everyone,

here we are once again with our Weekly Top Offers list. Please, take a few minutes and check this out:

Albania is under the spotlight for this week, so let’s check what this interesting country has to offer us in regards of affiliate marketing. 

General information

  • Albania is a small, mountainous country in the Balkan peninsula, with a long Adriatic and Ionian coastline.
  • The capital city is Tirana, which is also the financial capital of the country.
  • The current population of Albania is 2,933,114, based on the latest United Nations estimates.
  • Albania population is equivalent to 0.04% of the total world population.
  • Albania ranks number 138 in the list of countries (and dependencies) by population.
  • The population density in Albania is 107 per Km2 (277 people per mi2).
  • The total land area is 27,400 Km2 (10,579 sq. miles).
  • 66.2 % of the population is urban (1,942,583 people in 2018).
  • The median age in Albania is 36.6 years.

Language

The official language of this country is Albanian. Albanian is a language of the Indo-European family, in which it occupies an independent branch. It is an official language in Albania and Kosovo as well and has official minority status in Macedonia, Italy, Romania, Montenegro, Serbia and others.

Internet usage

In Albania, there were 1,932,024 Internet users in June 2017, which makes 52% penetration of total population.

Top sites

According to Alexa stats, here are TOP 10 sites that Albanians are visiting:

Statistics

According to StatCounter data, here are statistics for Albanian market, for February 2018:

  • Desktop vs Mobile vs Tablet Market Share in Albania in February 2018 was: Mobile (49.33%), Desktop (48.29%) and Tablet (2.38%).
  • Browser Market Share in Albania in February 2018 was: Chrome (69.02%), Safari (16.7%), Firefox (4.28%), Samsung Internet (2.9%), Android (2.27%), IE (1.76%), Other (3.03%).
  • Operating System Market Share in Albania in February 2018 was: Windows (45.63%), Android (33.45%), iOS (17.2%), OS X (1.51%), Linux (0.64%), Other (1.57%).
  • Social Media Stats in Albania in February 2018 were: Facebook (75.49%), Pinterest (10.04%), Twitter (5.47%), YouTube (5.09%), Instagram (1.84%), Tumblr (0.67%), Other (1.40%).

Online buyers

94% of online buyers in Albania buy via desktop, while 4% of them are making online purchases via smartphones and yet 2% use tablets for this action.

Delivery and payment methods

Online buyers in Albania are also not an exception when it comes to choosing model of delivery. As for paying methods for online purchases, 75% of Albanians prefer Cash on delivery, 15% do bank transfer, 6% use online credit card payment and 4% use other alternative methods.

Well our dear Zetanitians, we really hope you enjoyed our brief post devoted to this market. We are always trying to share useful information with you and point out on advantages of specific profitable markets.

As always, for any questions you might you can write us directly on support@zetaniche.com or Skype us at aff_zetaniche.

Yours,

Zetaniche team.

Top offers of the week! Bonus: Italy marketing insights

Top offers of the week! Bonus: Italy marketing insights

Hello our dear Zetanitians,

Please take a minute and check out our Top offers of the week:

Demand for our offers is very high all over the Europe, but in a week behind us our offers showed especially good performance in Hungary and Italy.

We already had a post in which we gave some more insights for Hungarian market, but this time we have decided to give a special place to Italy.

Did you know that Italy is said to have more masterpieces per square mile than any other country in the world? If you have already started to plan vacation for the upcoming year or even New Year’s Eve celebration, don’t miss a chance to visit this beauty!

One of the most interesting facts about this country is that Italians claim to have taught the rest of Europe how to cook. They are responsible for introducing the world to pizza, ice cream coffee and fruit pies. Italy also claims to be one of the first that have made the French fries. So, it’s not the secret that Italians love to eat, but in addition to that, weight problems are not a rare among them.

That’s why our weight loss offer – Go Slimmer is rocking this market for years now! Don’t miss a chance to start promoting it!

But before you log into your Zetaniche account and start promoting some of our various offers for the Italian market, let us provide you with more marketing insights about this GEO.

General information
  • Italy is located in southern Europe and comprises the long, boot-shaped Italian Peninsula. Capital and largest city in Italy is Rome.
  • Estimated population: Italy has 60.656.000 inhabitants according to the calculations current as of January 1, 2017.
Language

Italy’s official language is Italian, and twelve historical minority languages are legally recognised: Albanian, Catalan, German, Greek, Slovene, Croatian, French, Franco-Provençal, Friulian, Ladin, Occitan and Sardinian.

Internet usage

Statistics are showing that around (66.00%) of total population is using internet in Italy, which makes share of (1.10 %) of world internet users.

Regarding the main advantages of the internet, researches are showing that Italians reported that the ease of collecting and comparing information, communicating with people easily and the possibility of purchasing online are the most important features when it comes to internet usage.

Top sites

According to SimilarWeb stats, here are the top 10 sites that Italians are visiting:

Statistics

According to StatCounter:

  • Desktop vs Mobile vs Tablet Market Share in Italy in November 2017 was: Desktop (60.22%), Mobile (34.53%) and Tablet (5.25%).
  • Browser Market Share in Italy in November 2017 was: Chrome (57.08%), Safari (17.84%), Firefox (9.88%), IE
    (5.16%), Edge (3.19%), Samsung Internet (2.97%) and Other (3.88%).
  • Operating System Market Share in Italy in November 2017 was: Windows (46.81%), Android (25.84%),  iOS (12.87%), OS X (12.43%), Linux (1.1%), Unknown (0.53%) and Other (0.42%).
  • Social Media Stats in Italy in November 2017 were: Facebook (71.63%),  Pinterest (8.67%), Twitter (5.9%), YouTube
    (5.35%), Instagram (2.67%), Reddit (1.95%) and Other (3.83%).
Online buyers

Online buying in Italy is predicted to be worth 22.4 billion euros at the end of 2017. This would mean an increase of (14%) compared to the situation last year.

Last year, there were are 12.9 million frequent online buyers in Italy, who spent on average 1.382,00 euros in a year’s time. The 6.1 million infrequent online buyers spent on average 290 euros per year. The reports also show that people between 35 and 44 years are the largest group to shop online and use the smartphone the most for this activity.

Delivery and paying methods

Regarding delivery preferences, (92%) of online buyers in Italy prefer to receive deliveries at their offices or homes. And when it comes to paying for these online purchases, Italians prefer PayPal or similar methods, followed by credit cards and cash on delivery.

Hope you enjoyed our journey trough this beautiful country and that our effort paid off in regards of helping you to understand why this is the best possible moment to start promoting some of our HOT Italian offers.

As always, you can write us directly on support@zetaniche or Skype us at aff_zetaniche.

JOIN OUR NETWORK TODAY!

Yours,

Zetaniche team.

Country overview – Croatia

Country overview – Croatia

Hello our dear affiliates and the ones who are ready to become part of our fast growing network,

I believe you already had a chance to read our posts about GEO’s Zetaniche is covering, or detailed country overview for our Balkan beauty – Serbia, that we have prepared for you before.

As we started series of posts dedicated to countries in which we are operating and offering some of the most popular market’s offers at the moment, we have decided to share with you some more information about Croatia this time.

Continuing in the same good and interesting rhythm, firstly, we would like to provide you with some interesting facts about Croatia. We believe there are a thousand and one reasons to fall in love with Croatia. Right from the rich history of Balkan, sun-kissed coast, wonderful architecture, numerous dreamy island, delicious cuisines and some of the best wines on the planet – Croatia has everything!

Did you know that one of the popular HBO series “Game of Thrones” was filmed in Dubrovnik, on the Croatian coast?

I’m sure you like these series as much as we do, but let’s get back to information that can be useful for you in regards of promotion our numerous Croatian offers.

Basic facts:

  • Croatia is a country situated at the crossroads of Central and Southeast Europe, on the Adriatic Sea, with its capital city Zagreb.
  • Estimated population in 2016 was 4,23 million.
  • Croatian is the official language of Croatia, minority languages are Serbian, Slovakian, Czech, Hungarian and Italian.
  • The Croatian Kuna is the currency of Croatia. The currency code for Kuna is (HRK) and the currency symbol is (Kn).

Internet usage

When it comes to the internet usage in Croatia, from total population of 4,225,001, in 2016. (74.2%) which makes 3,133,485 Croatians were using internet regularly (on average at least once a week) at home, at work or elsewhere.

As we can see a large majority of Croatians used the internet in 2016. It has become important for daily life, education, work and participation in society as it enables people to access information and services at any time from any place.

Studies are showing that almost 90% of Croatian internet users inform themselves about the product or service before purchase and to do that they use different channels. Since here at Zetaniche, we are offering our affiliates various health and beauty products for promotion, we did a small research and it seems that Internet users in Croatia are seeking for health and beauty information online very willingly.

The leading motivation for seeking medical information is “unanswered questions after visiting a doctor”. Patients who feel they were given insufficient information, or simply seek more information than the doctor provided them with, go online for more information, which no longer seems to be reserved to those with the highest education degrees. So, that is why we are recognizing a big potential in promoting health and beauty related offers in this GEO, where affiliates should consider promoting them on health and beauty related internet sites, portals or blogs, providing users information that they are seeking for and offering them products that will solve their problems.

The dominant source of information are still search engines such as Google, used by 61% of respondents. After Google, here are the most visited sites in Croatia:

Top sites in Croatia

According to Similar Web current top 10 visited sites in Croatia are:

Now, lets check some StatCounter statistics that we have pulled out for Croatia:

Desktop vs Mobile vs Tablet share

Desktop vs Mobile vs Tablet Market Share in Croatia for October 2017 was: Desktop (52.88%), Mobile (44.07%), Tablet (3.05%).

 

Browser market

Browser Market Share in Croatia for October of 2017 was: Chrome (65.22%), Firefox (11.29), Safari (8.79), Samsung Internet (3.99%), IE (3.54%), Opera (2.31%), Android (1.45%), Edge (1.97%), IE Mobile (0.73%), Chromium (0.10%), Sony PS4(0.07%), UC Browser (0.10%), Phantom (0.14%), Maxthon (0.06%), Vivaldi (0.04%), Yandex Browser (0.04%), BlackBerry (0.02%), Pale Moon (0.02%), Puffin (0.02%),Nokia (0.02%), Other (0.08%).

Operating system market share

Operating System Market Share in Croatia for October 2017 was: Windows (49.42%), Android (37.49%), iOS (8.15%), OS X (2.26%), Linux (1.07%), Samsung (0.12%), Playstation (0.07%), Series 40 (0.06%), Nokia OS (0.03%), BlackBerry OS (0.02%),  Chrome OS (0.02%), Symbian OS (0.02%), Other (0.02%).

Social media 

Most internet users (more than 60%) in Croatia use the internet for social media. More than 30% of the population accesses social media through a mobile phone. The most popular social networking site is Facebook.

Social Media Stats in Croatia for October 2017 were: Facebook (77.73%), Pinterest (6.47%), Twitter (4.15%), Instagram (3.54%), Reddit (3.48%), YouTube (2.87), Tumblr (1.05%), StumbleUpon (0.35%), VKontakte (0.13%), LinkedIn (0.13%), Google+ (0.08%), Other (0.02%).

Online buying in Croatia

Currently there 1.7 million people in Croatia that are ready to buy online. The average user spends 185 euros online.

In 2016, there was a similar number of male and female online buyers, with younger buyers tending to shop online more than those over the age of 45.

We found out that one in five Croatian internet users buy online regularly. Taking into account that more than one third of Croatian internet users made their last online purchase during the past year, the frequency of online shopping is persistently growing.

Devices used for online buying include all kinds of smart devices from smart phones through tablets and laptops.  However, desktop computers remain the most popular for online buying.

Croatians use a variety of online payment methods. PayPal is particularly popular, accounting for 33% of purchases online. Another 28% of payments are made via cash on delivery, and a further 16% are made via credit card.

Why to start promoting Zetaniche offers in Croatia?

  • Big interest for health and beauty products,
  • COD one of the preferably paying methods,
  • Similar number of female and male buyers,
  • Big potential in Zetaniche digital offers as well.

Croatian market gives many opportunities for affiliates, and we hope that information we gave you will help you in understanding this market.

Contact your Account Manager, request our rocking HR offers and start earning some money NOW!

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