Mobile vs. Desktop traffic

Mobile vs. Desktop traffic

Hello everyone,

We were writing a lot regarding choosing a right vertical, niche and product for promotion, but this time we have decided to dedicate one whole post to traffic share, in order to make your life easier when it comes to choosing the right traffic for promotion our Zetaniche offers: is it mobile or desktop?

 

 

Under desktop traffic are considered internet users who are sitting behind their desktop computers or laptops, while mobile users are using smartphones, feature phones or tablets. Tablets and Smartphones used to be treated as one in the past.

October of the 2016. was the first month ever where mobile usage passed desktop, according to internet monitoring, where the combined traffic from mobile and tablet devices reached 51.2% compared to desktop access which was 48.7%, marking this the first time ever since the beginning of the tracking stats for internet usage.

How are stats looking today?

Reports from SimilarWeb are showing that in the last month, September of 2017, from total of 264.0B online visitors worldwide, traffic share between desktop and mobile was: 33.77% for desktop and 66.23% for mobile.

 

It’s more than obvious that mobile is taking over the internet usage game, looking globally, but let’s look deeper into this, from the perspective of our network and promoting our offers through affiliation.

Since Zetaniche is always opened for both, direct site owners and affiliates who are working with other traffic channels, it is very important that we mention that affiliates who are owning a website need to optimize their site for all devices. Site needs to be mobile friendly, with regularly positioned ad spots, in order to take the most out of the promoting certain offers.

Researches are showing that visitors who are using smartphones to browse a website that’s not mobile friendly will on average:

  • spend less time exploring and browsing the site,
  • be less interested in performing actions such as making an order,
  • be more likely to return back to the search engine results and to visit another website.

And we don’t want any of these situations, right?

Zetaniche GEO’s and offers: desktop or mobile?

We were writing before about GEO’s Zetaniche is covering and here is the split between mobile and desktop internet usage for the September of 2017 in GEO’s Zetaniche is working with, according to the Stat Counter.

 

The majority of Zetaniche offers are optimized for mobile and desktop, or both. But of course, depending on traffic source offers are performing differently. For example our COD offers are performing great on desktop traffic and they are performing quite well on mobile pages too, but depending a lot more on mobile traffic source. For example, if affiliate is sending mobile traffic from Facebook to COD offers, they will convert great, but if affiliates who are working with paid traffic are sending mobile traffic from some of the mobile ad networks out there to COD offers, they have a chance to not perform that well.

What are advantages of working with mobile traffic?

Fist and the most obvious reason is that mobile usage is raising a lot compared to desktop and this trends is not showing any signs of slowing down especially in less developed countries.

 

Charts above are showing that among countries we are working with, the biggest internet usage over mobile devices is in Poland (65.18%), Albania (54.68%) and Montenegro (50.04%).

For the affiliates who are interested in focusing on less developed countries, mobile is definitely worth of trying. They will get more volumes and these GEO’s are easier to monetize.

Second reason is that affiliates can take advantage of offers that are not applying to desktop. For affiliates who are interested in mobile, we have mobile offers only such as PIN submits and mobile subscription offers.

What are advantages of working with desktop traffic?

When we are talking about the mobile traffic and mobile usage, mobile devices are generally used in more casual situations. People are using mobile devices for social media, chats, playing games, etc. And even if audience can be exposed for certain ads at that time, there is a possibility that they will not be so much interested into buying anything or filling the ordering form over small screen, just because they are not “in a mood for it” while doing casual things and chilling.

Of course that buying power over mobile exists, but in some cases desktop simply works better. It’s not rare that audience of certain sites see ads of product browsing over the mobile device, but they will not buy it or order it immediately, rather they will visit the site later over desktop or browse for some more information using their desktop device.

Also, one of the big things when it comes to desktop is age of desktop users.

First of all desktop devices are easier for usage for older people, especially considering small screens or keyboards of mobile devices.

For some of the products Zetaniche is offering for promotion, especially in male enhancement, health and beauty (anti age) niche, older people are known to be better audience.

Also, some people just don’t feel comfortable or find it easy to enter their personal data over mobile, but rather use desktop devices for ordering something.

From the GEO’s perspective, according to Stat Counter internet usage over desktop devices for GEO’s Zetaniche is operating, in September of 2017 was looking like this:

 

We see that top 5 GEO’s were Ukraine (83.10%), Czech Republic (78.66%), Belarus (76.35%), Estonia (76.08%), Latvia (75.99%) and Lithuania (74.86%). In all of these GEO’s we are having various offers that are having great potential for working on desktop traffic.

But what is the final choice?

  • If you are interested in promoting our offers that are more appropriate for younger audience, mobile could be better choice.
  • In case you are interested in promotion our only mobile related offers, mobile is your choice, of course.
  • In case you are interested in promoting Zetaniche offers that require older audience, start with desktop, but you can test other channels with mobile, too.
  • In case you are interested in our less developed countries, you should definitely try mobile.
  • But the most important here is, that you should start with both, desktop and mobile. Both of them are making money and focusing only on one platform is a big mistake!

Thank you for reading our blog post. Don’t hesitate to leave us a comment below sharing with us your thoughts regarding mobile and desktop platform.

Where are you experiencing better results?

If you are not part of Zetaniche yet, join us today and start promoting our desktop and mobile offers. Your AM will gladly help you with setting up everything!

Until next time,

Yours Zetaniche team.

Top offers of the week! BONUS: Diabetes No More offer insights!

Top offers of the week! BONUS: Diabetes No More offer insights!

Hello Zetanitians and all the others out there,

Here is one more week in which we have prepared for you TOP OFFERS OF THE WEEK.

Once again, we have one offer that is notably sticking out for the past seven days. This time it’s one of stars among our health niche offers, Diabetes No More, that have showed especially good results in Hungary and Czech Republic.

As we would like to help you understand the nature of this offer, as well as audience needs in this sub-niche, we will provide you with some information about what this sub-niche is, as well as what are advantages of promoting our Diabetes No More.

What are health offers?

Health niche is one of the evergreen niches that has been extremely profitable for the affiliates ever since and it’s not showing any signs of slowing down.

We were writing about health niche in regards of advantages of promoting weight loss offers before, but there are many more sub-niches in health to explore. In fact, they are almost endless.

People with chronic conditions like diabetes want to get better generally and to start using insulin injection less, together with all prescription medications.

Natural solutions in chronic conditions like diabetes are generally safe. Alternative solutions typically have fewer side effect and long-term health risks than prescription medications do.

Promoting alternative help and treatment in conditions like this is especially popular and that’s what makes this market red hot with presence of repeat buyers who are passionate about alternative solutions for themselves and their problems.

Zetaniche health offer – Diabetes No More

Scientist have been exploring the diabetes health problem for decades. After various tests, Diabetes No More, advanced program for people who are suffering from diabetes, has been made. Statistics are showing that 79% of users of this program after averagely 3 weeks, have been experiencing positive results.

The essence of this program is it’s easiness of usage, but being effective enough to reverse the diabetes, as well.

The program is a guide for natural blood sugar reduce and it contains 3 steps:

  1. Detoxification and liver cleansing, in order to remove chemicals and all toxic substances from liver – 100% clean liver is one step closer to beat the diabetes.
  2. Diabetes diet – diet per groups that is helping with reversing the diabetes on totally natural way.
  3. Internal power – power of thinking is the strongest weapon people have. Visualization method is the final step in order to reverse the diabetes on long term.

Diabetes No More is also helping in preventing of damaging the eye sight, kidneys, heart and many other conditions that can be consequences of diabetes.

Diabetes No More is available for promotion in Czech Republic, Slovakia, Hungary, Croatia, Italy and Bulgaria. Current payouts are from €7.50 to €10.00 depending on geo. Product is available for promotion on mobile and desktop platform, where conversion flow is: user comes to page, fills the order form and clicks on the order button. If order is valid the conversion is triggered.

We have been working hard on developing LP’s (presells and terminal) as a powerful tool for converting customers. As always, Zetaniche has a variety of banners and other marketing materials to facilitate promotion of this particular offer. All LP’s and creative materials are made on local languages.

Why to promote Diabetes No More?

  • There is a reason why health niche is so popular: it makes money.
  • Competition in health niche is big, but our sub-niche offer Diabetes No More is giving you opportunity to focus on targeted group of people and that way scale your competition.
  • Advanced solution for people that are struggling diabetes.
  • Low competitive geo’s.
  • Buyers are protected with 44 days return policy of the product, completely safe and reliable delivery, where they are not exposed with providing their card details anywhere.

Sign up to promote this offer now, and you will be able to try out its converting power on your traffic and other marketing channels.

Please do not hesitate to contact us on support@zetaniche.com or skype us at aff_zetaniche for more information.

 

 

Yours,
Zetaniche team.

TOP OFFERS OF THE WEEK! Bulgaria marketing insights!

TOP OFFERS OF THE WEEK! Bulgaria marketing insights!

Hello everyone,

Let’s start this wonderful day with Zetaniche’s TOP OFFERS!

We love weeks that are in GEO sign, since let’s be honest, each GEO is special in it’s own way and definitely deserves a bit of attention. This week the winner is Bulgaria!

Bulgaria has taken even two places on our this week Top offers list with our Dating offer WhatsChat and Bizop offer MyCashProfessor. First conclusion, Bulgarians are looking for online ways to find love and earn money. Is there a better combination…

Let’s see what else is so interesting about Bulgaria.

Bulgaria – brief marketing insights

General information

Bulgaria is located in Southeastern Europe and lying on eastern part of Balkan Peninsula and it is a member of European Union. Bulgarian is the official language and native to 85,2% of the population. Other languages that are spoken in Bulgaria by minorities are Romani, Turkish and others.

Population and internet usage

Total population of Bulgaria is 7,045,259. From this number, there is 4,213,065 of internet users which makes 59,8% of population.

Top sites

  • According to SimilarWeb data, Bulgarians are mostly visiting following sites:
    Google.bg, Facebook.com, Youtube.com, Google.com, Abv.bg, Zamunda.net, Wikipedia.org, Olx.bg, Sportal.bg, bet365.com

Statistics

According to StatCounter:

  • Desktop vs Mobile vs Tablet Market Share in Bulgaria for September 2017 is: Desktop (59.77%), Mobile (36.7%), Tablet (3.53%).
  • Browser Market Share in Bulgaria for September 2017 is: Chrome (65%), Firefox (14.57%), Safari (5.57%), IE (4.03%), Android (2.77%), Samsung Internet (2.57%).
  • Operating System Market Share in Bulgaria for September 2017 is: Windows (56.25%), Android (33.84%), iOS (5.59%), OS X (1.54%), Unknown (1.3%), Linux (1.22%), Samsung (0.08%), Series 40 (0.04%), Chrome OS (0.03%),Nokia (0.03%), %), BlackBerry OS (0.02%), SymbianOS (0.02%), PlayStation (0.02%), Other (0.01%).
  • Social Media Stats in Bulgaria for September 2017 are: Facebook (97.58%), Pinterest (0.65%), Twitter (0.62%), Tumblr (0.16%), YouTube (041%), Reddit (0.11%), VKontakte (0.05%), LinkedIn (0.03%), Google+ (0.24%), Instagram (0.09%), StumbleUpon (0.04%), Other (0.01%).

Online buyers

  • Statistics showed for Bulgarian online market the number of 1,1 million internet buyers in 2016., which is less than 20% of the total population.
  • The most active in online buying are those aged between 16-24 and 25-34 where female are more dominant comparing to male.
  • Over 50% of Bulgarian shoppers use the internet via smartphones.

Delivery method and paying method

The most preferred way of delivery by Bulgarian online users is by home courier (80%) or in the workplace. I believe it won’t be a surprise when saying that majority of online buyers in Bulgaria prefer cash on delivery (85%) payment option. Approximately 30% of consumers accept electronic payment solutions, with online card bank cardholders.

Well our dear Zetanitians, hopefully these brief information were helpful and gave you some knowledge about Bulgarians when it comes to their online habits. Since Bulgarian are very skeptical when it comes to paying over the internet and prefer to pay the product after it has been delivered, our COD offers would make an excellent choice for you to start your campaigns with Zetaniche.

So, don’t wait longer, join us now and start promoting some of our high converting Bulgarian offers! For any questions you might have, feel free to contact us by email: support@zetaniche.com or Skype: aff_zetaniche.

At very beginning of this post we promised “GEO week” so stay with us and find out which GEO surprise we are preparing for you and learn how to take advantage of it!

 

 

Yours,

Zetaniche Team. 

TOP offers of the week! BizOp offer insights!

TOP offers of the week! BizOp offer insights!

Hello Zetanitians and all the others out there,

We have prepared for you TOP OFFERS OF THE WEEK:

 

As you have probably already noticed, our My Cash Professor offer was on point for the last seven days, since we have it listed in two GEO’s, Bulgaria and Slovenia.

As always, our hardworking Team has prepared for you some additional information, in order to help you exploit the potential of our offers the most and advise you in having the best possible choice and income. Finding a profitable niche is always the most important decision you’ll make, and we are totally aware that you’re looking for offers with heavy demand and low competition.

Speaking of heavy demand offers, our stats show that My Cash Professor is definitely one of them. My Cash Professor is categorized as BizOp offer, and below we will provide you with some brief information about what type of offer this is, why this niche is so popular and what are the advantages of promoting our My Cash Professor.

What is BizOp?

BizOp offers are defined as business opportunity offers. They are made for individuals interested in promoting the latest business and make money opportunities.

Promoting these types of offers will never get unpopular, since nowadays lot of people are willing to leave their ordinary jobs or they are looking for additional income sources, preferably working from home.

Zetaniche BizOp – MyCashProfessor

My Cash Professor is revolutionary method for making money online, based on unique strategy of financial trends forecast. This method was built after 2.5 years of detailed research of the experienced people in the business industry. Offer was made for ordinary people who are interested in additional income and being financially independent.

My Cash Professor is available in Slovenia, Bulgaria, Czech Republic, Slovakia, Italy, Serbia, Croatia, Bosnia and Herzegovina, Romania, Poland, Hungary, Estonia, Lithuania and Latvia.

Payout is €10,00 in all countries that Zetaniche is covering. Product is available for promotion on mobile and desktop platform, where conversion flow is the same like with the rest of our COD offers: user comes to page, fills the order form and clicks on the order button. If order is valid the conversion is triggered. (More about advantages of promoting Zetaniche COD offers you can check in this post.)

Why to promote MyCashProfessor?

  • Low competitive GEO’s in which audience is struggling with financial and job issues as a part of their everyday reality, but buying power still exists.
  • Home and online make money solution, which will never get old.
  • Buyers are protected with 44 days return policy of the product, completely safe and reliable delivery, where they are not exposed with providing their credit card details anywhere.

And that’s it! The only thing left for you is to sign up here and get access to this exclusive Zetaniche offer.

Yours,
Zetaniche team.

 

 

How to choose right GEO for promotion?

How to choose right GEO for promotion?

Nowadays, as affiliate marketer, almost every country in the world can be your market, and every citizen of the world can become your potential buyer or lead.

You have probably heard about TIER country breakdown. This term is most commonly used in online marketing industry. Definitive split per countries doesn’t exist and there is no precise rule which can define this split. Split is closely related to payouts, traffic costs, geo market regulations and audience living standard.

In this matter, there are 3 major TIER groups:
Tier 1 countries – these countries have been considered as most competitive ones, with most expensive traffic.
Tier 2 countries – these GEO’s are less competitive and population has lower average income.
Tier 3 countries – these GEO’s have a very little potential in regards of the buying power.

Tier 1 are English speaking countries and some European countries, Tier 2 are considered to be most of the European countries and Tier 3 are rest of the world.

Every country in the world is under certain regulations and internet audience is not exception for regulations, as well. Tier 1 countries are the most regulated, because these countries have been exploited for years and governments have made certain regulations in order to protect their citizens. From the affiliation perspective, these regulations (especially when it comes to carrier billing) are directly influencing on advertising campaign and conversion rate. So even payouts in these countries can go very high, sometimes all this is not worth all that bothering and struggle.

On the other side developing countries that may be included in Tier 2 and 3 have less regulations, traffic is lot cheaper and more possibilities for you as affiliate marketer to run stable campaign with more possibilities for conversion rates.

ZETA countries

Zetaniche is covering: Albania, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Finland, Greece, Hungary, Italy, Kazakhstan, Latvia, Lithuania, Macedonia, Montenegro, Morocco, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia and Ukraine.

Zeta countries are mostly considered as Tier 2 countries. Besides lower competition, cheaper traffic, less regulations and easier monetization of mobile traffic that we have already mentioned, very important thing on which we wanted to pay attention in this blog post is the audience habits and buying interest in these GEO’s.

Since it’s not possible that we provide you full information for countries one by one, we will try to give you a few general pointers that will help you understand why these GEO’s may be excellent choice for you.

Europeans are quite active in the internet based market. One in four Europeans with internet access shopped online at least once a week last year, while over 60% shopped online once a month. 6% of Europeans shop online every day.

Central Europe

Poland is, in terms of population, one of the largest countries in Europe and is currently experiencing enormous growth in online buying. About 75% percent of the population has already tried online shopping at some point and 46% percent of the population shop online regularly. One in four internet users in Poland already shop online and plan to increase the amount of money they spend online. With this, Poland is European country you shouldn’t miss!

When it comes to Czech Republic market, most 25 – 54 year-old’s spend between €100 and €500 on online purchases. Cash on delivery is preferred payment method in Czech Republic, as well as in Hungary (more about Hungary marketing insights you can read in this post).

In Slovakia average spending per buyer was €202 in the last year and 90% of online orders were done via desktop, while in Slovenia the average spending per buyer in was €359. Cash on delivery is the most common payment method in Slovenia, as 46% prefer this method.

Southern Europe

Italy is the third largest economy in Europe and a founding member of the European Union. Studies show that people between 35 and 44 years are the largest group of Italian online buyers and that they use the smartphones the most for this activity. Regarding delivery preferences, 92% of online buyers in Italy prefer to receive deliveries at their offices and homes. And when it comes to paying for these online purchases, Italians prefer PayPal or similar methods, followed by debit/credit cards and cash on delivery.

When it comes to Portugal, over 46% of 16-54 year-old’s purchased online in the last 12 months and they have spent 4.2 billion euros online last year.

Greece buying power is less advanced than in other EU member states. The main reason, in addition to the prolonged economic crisis. Cash on delivery remains the most popular method of payment. Web-based trade in Cyprus remains relatively small, but is growing.

North Europe

3.2 billion euros was spent for online buys in Finland last year. Mobile devices are utilized for researching and price comparison, but three out of four online purchases in Finland are still made with a computer.

There are currently 1.32 million internet buyers in Lithuania. Males between the ages of 25-34 account for the biggest market share, representing 230,000 buyers. The second biggest category of online buyers are women aged between 25-34.

In Latvia 78 percent of the country’s total population use the Internet every day. According to recent official data, 44% of the Latvian population made online purchases within the past year.

In Estonia, on average, consumers made 8.4 purchases online in 2016.

Eastern Europe and Balkan countries

4 million Bulgarians purchased online in 2016. Most online buyers in Bulgaria like to pay with cash on delivery. 89% of online shoppers in Bulgaria shop online via desktop, 5% of buyers made purchases via smartphone, and just 3% made their most recent purchase via tablet

According to data reports, the absolute majority of online consumers in Romania (90%) prefer to pay cash-on-delivery. The average online buyer in Romania is between 25 and 35 years old.

Online ordering is getting more and more popular in Ukraine. Ukraine’s population exists of 45.2 million people, of which 58% uses the internet. 3.7 million of these internet users buy online.

In Belarus, most people prefer to pay by cash on delivery, as this was chosen by 60% of online users. Far less popular are credit card payments, which has been used by 13% of Belorussian online consumers. Then comes the method is paying via a cell phone, where 0,3% ever used it.

Of those with internet access in Macedonia, 19.3% ordered through the internet in 2016. Facebook advertising is currently the most successful, due to the popularity of Facebook in Macedonia.

In Croatia 47% of online buyers prefer paying with cash-on-delivery and the amount of 65% of online purchases in Croatia is €50 euros or less.

61% of Montenegrins are frequent users of the Internet. Due to the increased consumer awareness and the demand for products, Montenegro should be a choice for promotion as well.

Nearly 60% of Serbians are frequent users of the Internet. Number of online orders in Serbia exceeded 2 million in 2016.

Ordering online through use of a credit card in Bosnia and Herzegovina is not that common. Cash-on-delivery method is the most popular.

In Albania internet shopping is in its early stages, due to the low use of credit cards, low purchasing power, and the high cost of shipping. Facebook is widely used for marketing purposes.

Central Asia and North Africa

Internet use of Kazakhstan has grown quickly over the last year, to 77% of the population in 2016. The most progressive types of purchases are online payments for mobile services and public utilities. Payments for orders over the Internet from Kazakhstan are mostly done by cash-on-delivery or bank transfer and rarely by credit/debit cards.

In Morocco, internet usage recorded 8% growth in 2016. Morocco has one of Africa’s highest internet breaktrough and internet buying in this geo is being built on this.

Hope these information introduced you that buying power in ZETA countries exists, some of these countries are still developing, but for you as affiliate marketer, this means more possibilities for testing and exploring, especially after you get clearer picture of audience habits and needs. Also, we need to mention that in 70-80% of Zeta countries cash-on-delivery is preferable delivering model for all online purchases, which is one more reason why you should definitely start promoting our COD offers!

 

Do not hesitate to contact us on support@zetaniche.com or Skype us at aff_zetaniche for further information on one of these countries. It would be our pleasure to assist you with our experience and knowledge!

One more important thing to mention! Be sure to find out what are the top GEO’s and offers on time! Subscribe to our newsletter and get updates about our top GEO’s and offers on weekly basis!