Top offers of the week! Bonus: Italy marketing insights

Top offers of the week! Bonus: Italy marketing insights

Hello our dear Zetanitians,

Please take a minute and check out our Top offers of the week:

Demand for our offers is very high all over the Europe, but in a week behind us our offers showed especially good performance in Hungary and Italy.

We already had a post in which we gave some more insights for Hungarian market, but this time we have decided to give a special place to Italy.

Did you know that Italy is said to have more masterpieces per square mile than any other country in the world? If you have already started to plan vacation for the upcoming year or even New Year’s Eve celebration, don’t miss a chance to visit this beauty!

One of the most interesting facts about this country is that Italians claim to have taught the rest of Europe how to cook. They are responsible for introducing the world to pizza, ice cream coffee and fruit pies. Italy also claims to be one of the first that have made the French fries. So, it’s not the secret that Italians love to eat, but in addition to that, weight problems are not a rare among them.

That’s why our weight loss offer – Go Slimmer is rocking this market for years now! Don’t miss a chance to start promoting it!

But before you log into your Zetaniche account and start promoting some of our various offers for the Italian market, let us provide you with more marketing insights about this GEO.

General information
  • Italy is located in southern Europe and comprises the long, boot-shaped Italian Peninsula. Capital and largest city in Italy is Rome.
  • Estimated population: Italy has 60.656.000 inhabitants according to the calculations current as of January 1, 2017.
Language

Italy’s official language is Italian, and twelve historical minority languages are legally recognised: Albanian, Catalan, German, Greek, Slovene, Croatian, French, Franco-Provençal, Friulian, Ladin, Occitan and Sardinian.

Internet usage

Statistics are showing that around (66.00%) of total population is using internet in Italy, which makes share of (1.10 %) of world internet users.

Regarding the main advantages of the internet, researches are showing that Italians reported that the ease of collecting and comparing information, communicating with people easily and the possibility of purchasing online are the most important features when it comes to internet usage.

Top sites

According to SimilarWeb stats, here are the top 10 sites that Italians are visiting:

Statistics

According to StatCounter:

  • Desktop vs Mobile vs Tablet Market Share in Italy in November 2017 was: Desktop (60.22%), Mobile (34.53%) and Tablet (5.25%).
  • Browser Market Share in Italy in November 2017 was: Chrome (57.08%), Safari (17.84%), Firefox (9.88%), IE
    (5.16%), Edge (3.19%), Samsung Internet (2.97%) and Other (3.88%).
  • Operating System Market Share in Italy in November 2017 was: Windows (46.81%), Android (25.84%),  iOS (12.87%), OS X (12.43%), Linux (1.1%), Unknown (0.53%) and Other (0.42%).
  • Social Media Stats in Italy in November 2017 were: Facebook (71.63%),  Pinterest (8.67%), Twitter (5.9%), YouTube
    (5.35%), Instagram (2.67%), Reddit (1.95%) and Other (3.83%).
Online buyers

Online buying in Italy is predicted to be worth 22.4 billion euros at the end of 2017. This would mean an increase of (14%) compared to the situation last year.

Last year, there were are 12.9 million frequent online buyers in Italy, who spent on average 1.382,00 euros in a year’s time. The 6.1 million infrequent online buyers spent on average 290 euros per year. The reports also show that people between 35 and 44 years are the largest group to shop online and use the smartphone the most for this activity.

Delivery and paying methods

Regarding delivery preferences, (92%) of online buyers in Italy prefer to receive deliveries at their offices or homes. And when it comes to paying for these online purchases, Italians prefer PayPal or similar methods, followed by credit cards and cash on delivery.

Hope you enjoyed our journey trough this beautiful country and that our effort paid off in regards of helping you to understand why this is the best possible moment to start promoting some of our HOT Italian offers.

As always, you can write us directly on support@zetaniche or Skype us at aff_zetaniche.

JOIN OUR NETWORK TODAY!

Yours,

Zetaniche team.

Top Offers of the Week! Nigeria Marketing Insights!

Top Offers of the Week! Nigeria Marketing Insights!

Beautiful day is in front of us and we hope that you have decided to park yourself at Zetaniche’s blog and read what is new with us.

Now, since this November morning brought us sun, therefore smile and good mood, it would be shame not to continue it with our this week Top Offers. Let’s check which offers are sticking out this week:

Well, this is one good looking list. Don’t your think? 

But hey, our blog post title announced one new mobile geo in Zetaniche’s platform and that is right – we have opened our mobile dating offer for Nigeria. The end of this year is getting much closer and we don’t want to jump into a new year without some nice refreshment.

Nigeria takes the first place of internet usage in African countries and 8th place in the world. During this year Nigeria has recorded number of 91.6 million internet users.

When in comes to affiliate marketing in Nigeria, it is actually one of the biggest online businesses in Nigeria. The power and potential that this country holds is indescribable so you should definitely consider affiliate options in this gold mine. Before, it was much difficult to succeed in affiliate marketing in Nigeria due to many barriers between Nigerians and most affiliate networks. Nigerians were very limited when it comes to payment options. This has changed a lot now!

General information

Nigeria or officially known as Federal Republic of Nigeria, is located on the western coast of Africa.

The capital of Nigeria is Abuja. The currency of Nigeria is Naira.

Language: The official language is English. Most spoken languages are languages of Africa such as: Hausa, Yoruba and language of Igbo. Besides English these ones are the most spread languages in Nigeria. 

Population and internet usage

Estimated population in 2017: 191,835,936

As mentioned above, there is 91,6 million internet users in Nigeria according to NCC. This data was reported for May month this year. Internet penetration in Nigeria has increased to 53% which is the highest in Africa. When it comes to mobile subscription in Nigeria, it has increased to wonderful 81%.

Top sites

According to SimilarWeb stats, here are the top 10 sites that Nigerians are visiting:

 

Statistics:

According to StatCounter:

  • Desktop vs Mobile vs Tablet Market Share in Nigeria for October 2017 is: Mobile (81.28%), Desktop (16.01%), Tablet (2.71%).
  • Browser Market Share in Nigeria for October 2017 is: Opera (51.27%), Chrome (24.3%), UC Browser (10.07%), Safari (2.32%), Android (1.78%), BlackBerry (1.64%), Safari (2.32%), IE Mobile (0.92%), Samsung Internet (0.84%), IE (0.51%), Puffin (0.08%), Edge (0.36%), Nokia (0.43%), Maxthon (0.03%), 360 Safe Browser (0.02%), Yandex Browser (0.02%), Obigo (0.02%), Chromium (0,01%), Phantom (0.01%), Other (0.07%).
  • Operating System Market Share in Nigeria for October 2017 is: Android (54.33%), Windows (14.44%), Unknown (14.73%), Series 40 (5.8%), BlackBerry (0.84%), Nokia (2.64%), iOS(2.38%), Linux (0.95%), SymbianOS (1.11%), OS X (0.94%), LG (0.19%), Samsung (0.12%), Chrome OS (0.03%), Sony Ericsson (0.01%), Other (1.82%).
  • Social Media Stats in Nigeria for October 2017 are: Facebook (89.65%), Twitter (4.84%), Pinterest (3.32%), YouTube (0.57%), Linkedin (0.55%), Instagram (0.52%),  Tumblr (0.08%), Google+ (0.19%), StumbleUpon (0.12%), Reddit (0.13%), VKontakte (0.03%), Other (0.01%).

Online buyers

Nigeria represents leading online buying market in Africa with 89% online buyers of total population.

According to the research, online buying through mobile phones has increased a lot in Nigeria. Increase of mobile internet usage has become a significant drive of online buying in Nigeria. Even 90% of online shoppers that own a smartphone or a feature have used it to shop online, while 51% use their device to shop online once a month or more. It has been figured that shopping on mobile browsers seemed to be the most popular way to do the mobile shopping with 43% of Nigerian mobile shoppers, while 34% prefer to shop from an app.

Nigeria Mobile carriers

MTN – 60,4 million subscribers

Airtel – 34.6 million subscribers

Globacom  – 37,3 million subscribers

Etisalat – 19,6 million subscribers

Visafone – 213k subscribers

Code Division – 217k subscribers

Delivery method and paying method

Due to fear of online payments security, cash on delivery is still the most preferred and most used payment method for Nigerians when making online purchases. According recent study that was made, it was noted that 39% of online shoppers use cash and 32% also stated that they prefer paying cash when buying online.

Offers available in Nigeria

Due to the huge number of Nigerian mobile users, we decided to open our dating offer in this market as well. At this point we only have WhatsChat available in Nigeria, but you should definitely stay tuned for the upcoming offers in these high potential geo.

What is great about our dating offer WhatsChat is that it is converting on both desktop and mobile and conversion flow is very simple.

  • When it comes to desktop, conversion is pin submit. User sends SMS after which he will receive a pin code. User will enter the pin on the page and if the pin is properly entered, conversion is triggered. This is so called MT flow.
  • Mobile conversion flow is click2sms, also called MO flow, meaning user gets clickable sms composer. As soon as he clicks on it and sends a message, conversion is triggered.

We hope that, in case you haven’t consider Nigerian market yet, our post made you change your mind. Our dating offer is showing excellent results and there is no reason for you not to get some of that experience.

We are sure that you will recognize the potential of promoting our WhatsChat offer in this gold mine market. If you haven’t let yourself into the Nigerian adventure, now is the real time!

Don’t miss your chance and take your place in Nigerian market as well. Join Zetaniche and start promoting our offers!

Still having doubts? Need more of convincing? We are good in that! Contact us now!

Stay with us for further posts. 

Yours,

Zetaniche Crew

Country overview – Croatia

Country overview – Croatia

Hello our dear affiliates and the ones who are ready to become part of our fast growing network,

I believe you already had a chance to read our posts about GEO’s Zetaniche is covering, or detailed country overview for our Balkan beauty – Serbia, that we have prepared for you before.

As we started series of posts dedicated to countries in which we are operating and offering some of the most popular market’s offers at the moment, we have decided to share with you some more information about Croatia this time.

Continuing in the same good and interesting rhythm, firstly, we would like to provide you with some interesting facts about Croatia. We believe there are a thousand and one reasons to fall in love with Croatia. Right from the rich history of Balkan, sun-kissed coast, wonderful architecture, numerous dreamy island, delicious cuisines and some of the best wines on the planet – Croatia has everything!

Did you know that one of the popular HBO series “Game of Thrones” was filmed in Dubrovnik, on the Croatian coast?

I’m sure you like these series as much as we do, but let’s get back to information that can be useful for you in regards of promotion our numerous Croatian offers.

Basic facts:

  • Croatia is a country situated at the crossroads of Central and Southeast Europe, on the Adriatic Sea, with its capital city Zagreb.
  • Estimated population in 2016 was 4,23 million.
  • Croatian is the official language of Croatia, minority languages are Serbian, Slovakian, Czech, Hungarian and Italian.
  • The Croatian Kuna is the currency of Croatia. The currency code for Kuna is (HRK) and the currency symbol is (Kn).

Internet usage

When it comes to the internet usage in Croatia, from total population of 4,225,001, in 2016. (74.2%) which makes 3,133,485 Croatians were using internet regularly (on average at least once a week) at home, at work or elsewhere.

As we can see a large majority of Croatians used the internet in 2016. It has become important for daily life, education, work and participation in society as it enables people to access information and services at any time from any place.

Studies are showing that almost 90% of Croatian internet users inform themselves about the product or service before purchase and to do that they use different channels. Since here at Zetaniche, we are offering our affiliates various health and beauty products for promotion, we did a small research and it seems that Internet users in Croatia are seeking for health and beauty information online very willingly.

The leading motivation for seeking medical information is “unanswered questions after visiting a doctor”. Patients who feel they were given insufficient information, or simply seek more information than the doctor provided them with, go online for more information, which no longer seems to be reserved to those with the highest education degrees. So, that is why we are recognizing a big potential in promoting health and beauty related offers in this GEO, where affiliates should consider promoting them on health and beauty related internet sites, portals or blogs, providing users information that they are seeking for and offering them products that will solve their problems.

The dominant source of information are still search engines such as Google, used by 61% of respondents. After Google, here are the most visited sites in Croatia:

Top sites in Croatia

According to Similar Web current top 10 visited sites in Croatia are:

Now, lets check some StatCounter statistics that we have pulled out for Croatia:

Desktop vs Mobile vs Tablet share

Desktop vs Mobile vs Tablet Market Share in Croatia for October 2017 was: Desktop (52.88%), Mobile (44.07%), Tablet (3.05%).

 

Browser market

Browser Market Share in Croatia for October of 2017 was: Chrome (65.22%), Firefox (11.29), Safari (8.79), Samsung Internet (3.99%), IE (3.54%), Opera (2.31%), Android (1.45%), Edge (1.97%), IE Mobile (0.73%), Chromium (0.10%), Sony PS4(0.07%), UC Browser (0.10%), Phantom (0.14%), Maxthon (0.06%), Vivaldi (0.04%), Yandex Browser (0.04%), BlackBerry (0.02%), Pale Moon (0.02%), Puffin (0.02%),Nokia (0.02%), Other (0.08%).

Operating system market share

Operating System Market Share in Croatia for October 2017 was: Windows (49.42%), Android (37.49%), iOS (8.15%), OS X (2.26%), Linux (1.07%), Samsung (0.12%), Playstation (0.07%), Series 40 (0.06%), Nokia OS (0.03%), BlackBerry OS (0.02%),  Chrome OS (0.02%), Symbian OS (0.02%), Other (0.02%).

Social media 

Most internet users (more than 60%) in Croatia use the internet for social media. More than 30% of the population accesses social media through a mobile phone. The most popular social networking site is Facebook.

Social Media Stats in Croatia for October 2017 were: Facebook (77.73%), Pinterest (6.47%), Twitter (4.15%), Instagram (3.54%), Reddit (3.48%), YouTube (2.87), Tumblr (1.05%), StumbleUpon (0.35%), VKontakte (0.13%), LinkedIn (0.13%), Google+ (0.08%), Other (0.02%).

Online buying in Croatia

Currently there 1.7 million people in Croatia that are ready to buy online. The average user spends 185 euros online.

In 2016, there was a similar number of male and female online buyers, with younger buyers tending to shop online more than those over the age of 45.

We found out that one in five Croatian internet users buy online regularly. Taking into account that more than one third of Croatian internet users made their last online purchase during the past year, the frequency of online shopping is persistently growing.

Devices used for online buying include all kinds of smart devices from smart phones through tablets and laptops.  However, desktop computers remain the most popular for online buying.

Croatians use a variety of online payment methods. PayPal is particularly popular, accounting for 33% of purchases online. Another 28% of payments are made via cash on delivery, and a further 16% are made via credit card.

Why to start promoting Zetaniche offers in Croatia?

  • Big interest for health and beauty products,
  • COD one of the preferably paying methods,
  • Similar number of female and male buyers,
  • Big potential in Zetaniche digital offers as well.

Croatian market gives many opportunities for affiliates, and we hope that information we gave you will help you in understanding this market.

Contact your Account Manager, request our rocking HR offers and start earning some money NOW!

Not Zetaniche affiliate yet! Come on, what are you waiting for?!

Apply for account now!

 

 

 

Top offers of the week! Cleo Lux and Tesla Saver offers insights!

Top offers of the week! Cleo Lux and Tesla Saver offers insights!

Hello our dear Zetanitians,

We are presenting you our TOP OFFERS OF THE WEEK.

As you can see Hungary, Italy and Poland are the GEO’s where our offers had the best performance lately.

As we would like you to experience the best possible results with our network and to help you focus your efforts on something that has a big potential of bringing in profit, we have decided to give you some more information about Cleo Lux and Tesla Saver ECO, as the best performing offers at the moment.

Zetaniche Cleo Lux offer

Cleo Lux is product that has recently joined family of Zetaniche’s well known and very popular health products and it didn’t need much time to show the best possible results.

  • Sub-niche and Product description:

Foot care products are essential for preventing and maintaining proper health. Cleo Lux is anti-fungal cream that is intended for the foot care health, helping with fungal conditions on foot and nails, but also preventing conditions like this. The cream relieves itching, scaling and cracking. Cleo Lux is a well-balanced meal for skin cells, made from extracts of rosemary, burdock and sage.

Foot fungal conditions are common contagious diseases and they affect a large percentage of individuals on regular basis.

With foot problems like this, it is important to have continuous therapy, even if the problems appear to have gone away. So if you choose to promote this offer, you will definitely have repetitive buyers, and what more do you need?

  • Available GEO’s and pay-outs:

Cleo Lux is available for promotion in Italy, Czech Republic, Hungary, Croatia, Slovakia and Slovenia, where current payouts are from €7.50 to €10.00 depending on geo location.

  • Available platforms:

Product is available for promotion on desktop platform mostly, except Slovakia and Slovenia, where the offer is available for promotion on mobile platform as well. In case you are interested in having more information about desktop and mobile advantages from the perspective of GEO’s Zetaniche is operating with, you can check our post devoted to mobile vs desktop traffic.

 

 

  • Conversion flow:

When it comes to conversion flow, it is the same like with the rest of our COD offers: user comes to page, fills the order form and clicks on the order button. If order is valid the conversion is triggered.

  • Marketing materials:

Cleo Lux is available for promotion on banners and over email traffic, followed by pre-sell and terminal pages that are bringing incredible design, responsiveness and strong converting power, all built on local languages of GEO’s where offer is available for promotion.

Zetaniche Tesla Saver ECO offer

Are you aware that our network have launched advanced offer in area of saving energy? This new vertical demonstrates incredibly high results and can increase your income straight away! Interested in promoting Tesla Saver ECO offer? Guess what, we have put many efforts to make your marketing experience as easy and smooth as possible!

  • Sub-niche and Product description:

Promotion devices for reducing the energy consumption of household’s and office’s electric equipment, is something that is very popular now days, where Zetaniche is giving it’s affiliates unique opportunity to communicate product information to targeted audience. There are many motivations to improve energy efficiency. Reducing energy usage reduces energy costs and results in a financial cost saving to consumers, which is definitely something that will attract audience of GEO’s Zetaniche is covering.

Tesla Saver ECO is unique, revolutionary and certified device in area of saving energy and reducing the consumption of electricity up to 75%. The device has been tested on 3 different European researches, after which he has been successfully certified in this field.

Device is easy to use with built-in protection from voltage increases, intended for home or office usage. Tesla Saver is effecting all devices that cause network disruption and almost has no any competition on the European territory.

  • Available GEO’s and pay-outs:

Tesla Saver ECO is available for promotion in Hungary, Czech Republic, Croatia, Slovakia and Poland. Payouts are  €7,50, except Poland, where we are offering you €10,00 pay-out for triggering conversion on this product.

  • Available platforms:

Offers is available for promotion on desktop platform, except Czech Republic, where you can promote it on mobile platform as well.

  • Conversion flow:

Since Tesla Saver ECO is COD (cash on delivery) type of offer, conversion flow is not different this time as well: user comes to page, fills the order form and clicks on the order button. If order is valid the conversion is triggered.

  • Marketing materials:

Tesla Saver is available for promotion on email traffic and banners, where all materials are made the way to attract local buyers.

What are the advantages of promoting Cleo Lux and Tesla Saver ECO?

  • Both of our products are unique and advanced solutions for problems audience is facing every day,
  • Big interest in countries Zetaniche is covering,
  • Affordable price,
  • Buyers protection, with 44 days return policy and safe purchase model,
  • Marketing materials on local languages.

From now on, there are no excuses stopping you from promoting offers in these sub-niches! 

Please, contact your AM for more details.

Still not a Zetaniche Publisher? Apply now!

Until next time,

Yours Zetaniche Team. 

 

Mobile vs. Desktop traffic

Mobile vs. Desktop traffic

Hello everyone,

We were writing a lot regarding choosing a right vertical, niche and product for promotion, but this time we have decided to dedicate one whole post to traffic share, in order to make your life easier when it comes to choosing the right traffic for promotion our Zetaniche offers: is it mobile or desktop?

 

 

Under desktop traffic are considered internet users who are sitting behind their desktop computers or laptops, while mobile users are using smartphones, feature phones or tablets. Tablets and Smartphones used to be treated as one in the past.

October of the 2016. was the first month ever where mobile usage passed desktop, according to internet monitoring, where the combined traffic from mobile and tablet devices reached 51.2% compared to desktop access which was 48.7%, marking this the first time ever since the beginning of the tracking stats for internet usage.

How are stats looking today?

Reports from SimilarWeb are showing that in the last month, September of 2017, from total of 264.0B online visitors worldwide, traffic share between desktop and mobile was: 33.77% for desktop and 66.23% for mobile.

 

It’s more than obvious that mobile is taking over the internet usage game, looking globally, but let’s look deeper into this, from the perspective of our network and promoting our offers through affiliation.

Since Zetaniche is always opened for both, direct site owners and affiliates who are working with other traffic channels, it is very important that we mention that affiliates who are owning a website need to optimize their site for all devices. Site needs to be mobile friendly, with regularly positioned ad spots, in order to take the most out of the promoting certain offers.

Researches are showing that visitors who are using smartphones to browse a website that’s not mobile friendly will on average:

  • spend less time exploring and browsing the site,
  • be less interested in performing actions such as making an order,
  • be more likely to return back to the search engine results and to visit another website.

And we don’t want any of these situations, right?

Zetaniche GEO’s and offers: desktop or mobile?

We were writing before about GEO’s Zetaniche is covering and here is the split between mobile and desktop internet usage for the September of 2017 in GEO’s Zetaniche is working with, according to the Stat Counter.

 

The majority of Zetaniche offers are optimized for mobile and desktop, or both. But of course, depending on traffic source offers are performing differently. For example our COD offers are performing great on desktop traffic and they are performing quite well on mobile pages too, but depending a lot more on mobile traffic source. For example, if affiliate is sending mobile traffic from Facebook to COD offers, they will convert great, but if affiliates who are working with paid traffic are sending mobile traffic from some of the mobile ad networks out there to COD offers, they have a chance to not perform that well.

What are advantages of working with mobile traffic?

Fist and the most obvious reason is that mobile usage is raising a lot compared to desktop and this trends is not showing any signs of slowing down especially in less developed countries.

 

Charts above are showing that among countries we are working with, the biggest internet usage over mobile devices is in Poland (65.18%), Albania (54.68%) and Montenegro (50.04%).

For the affiliates who are interested in focusing on less developed countries, mobile is definitely worth of trying. They will get more volumes and these GEO’s are easier to monetize.

Second reason is that affiliates can take advantage of offers that are not applying to desktop. For affiliates who are interested in mobile, we have mobile offers only such as PIN submits and mobile subscription offers.

What are advantages of working with desktop traffic?

When we are talking about the mobile traffic and mobile usage, mobile devices are generally used in more casual situations. People are using mobile devices for social media, chats, playing games, etc. And even if audience can be exposed for certain ads at that time, there is a possibility that they will not be so much interested into buying anything or filling the ordering form over small screen, just because they are not “in a mood for it” while doing casual things and chilling.

Of course that buying power over mobile exists, but in some cases desktop simply works better. It’s not rare that audience of certain sites see ads of product browsing over the mobile device, but they will not buy it or order it immediately, rather they will visit the site later over desktop or browse for some more information using their desktop device.

Also, one of the big things when it comes to desktop is age of desktop users.

First of all desktop devices are easier for usage for older people, especially considering small screens or keyboards of mobile devices.

For some of the products Zetaniche is offering for promotion, especially in male enhancement, health and beauty (anti age) niche, older people are known to be better audience.

Also, some people just don’t feel comfortable or find it easy to enter their personal data over mobile, but rather use desktop devices for ordering something.

From the GEO’s perspective, according to Stat Counter internet usage over desktop devices for GEO’s Zetaniche is operating, in September of 2017 was looking like this:

 

We see that top 5 GEO’s were Ukraine (83.10%), Czech Republic (78.66%), Belarus (76.35%), Estonia (76.08%), Latvia (75.99%) and Lithuania (74.86%). In all of these GEO’s we are having various offers that are having great potential for working on desktop traffic.

But what is the final choice?

  • If you are interested in promoting our offers that are more appropriate for younger audience, mobile could be better choice.
  • In case you are interested in promotion our only mobile related offers, mobile is your choice, of course.
  • In case you are interested in promoting Zetaniche offers that require older audience, start with desktop, but you can test other channels with mobile, too.
  • In case you are interested in our less developed countries, you should definitely try mobile.
  • But the most important here is, that you should start with both, desktop and mobile. Both of them are making money and focusing only on one platform is a big mistake!

Thank you for reading our blog post. Don’t hesitate to leave us a comment below sharing with us your thoughts regarding mobile and desktop platform.

Where are you experiencing better results?

If you are not part of Zetaniche yet, join us today and start promoting our desktop and mobile offers. Your AM will gladly help you with setting up everything!

Until next time,

Yours Zetaniche team.